10 - IndieAd Talks: The Microsoft-Netflix-Xandr advertising deal & how it affects the programmatic market | Manuela Maftei

Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

English - August 01, 2022 22:00 - 40 minutes - 27.6 MB
Marketing Business advertising technology adtech digital advertising programmatic digital marketing branding performance marketing ppc b2b marketing b2c marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 09 - AdUp-Tech & the future of Native Advertising | Lucrecia Capparelli

Next Episode: 11 - Xing's B2B & B2C advertising solutions; Self-Serve & Programmatic | Sandy Ukat

#IndieAdTalks with our Programmatic Lead Manuela Maftei.

We shared our thoughts on the Netflix-Microsoft-Xandr advertising deal announcement and how we believe it will affect the demand-side-platform (DSP) and programmatic market.

As usual in the IndieAd environment, we immediately flipped thoughts into ideas of implementation revolving around new types of inventory, targeting & audiences for different digital advertising campaigns.

Who did we mention in addition? Google & DV360, Amazon DSP, The Trade Desk (TTD), and Active Agent (Virtual Minds). We even made a bold prediction about Adform.

Tune in to get inspired about the upcoming opportunities as a result of this deal, and share your thoughts with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6960124462046322688/

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech