02. Ads don't cry ft. Rotem Dar (Eyeo)
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
English - April 30, 2021 10:00 - 47 minutes - 32.6 MBMarketing Business advertising technology adtech digital advertising programmatic digital marketing branding performance marketing ppc b2b marketing b2c marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 01. Agency and DSP - live together in perfect harmony? ft. Fabian Zimmermann (DQ&A)
Next Episode: 03. Revolution DSP ft. Cadi Jones (Beeswax)
This episode was recorded Live in Tel Aviv, hosting Rotem Dar from Eyeo.
We had a much-needed conversation about the ads' role in an Era of ad-blockers, first-party data hunting, and data-collection consent. Rotem gives us a fresh point of view of the future of programmatic advertising, both for advertisers and publishers.