Ad Chatter Season 4, Episode 2: Steve Red of RTO+P

Ad Chatter

English - June 02, 2023 19:00 - 26 minutes - 18.3 MB - ★★★★★ - 1 rating
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Previous Episode: Ad Chatter Season 4, Episode 1: Wade Sturdivant of NowAndThentor.com

Next Episode: Ad Chatter Season 4, Episode 3: Mark Robinson, Author of "Black on Madison Avenue"

On this episode of Ad Chatter, host Dan Goldgeier talks about the advantages and challenges of mid-sized independent ad agencies with Steve Red, the President + CCO of Red Tettemer O’Connell & Partners in Philadelphia. Discussion topics included:

How a copywriter/art director partnership became a business partnershipHis agency’s “No sh-theads” ruleWhether he’d pitch the Tesla ad account if he had a legit shot at it

It’s a fun, 26-minute podcast.