Cannabis evangelist Mary Pryor on the marketing of climate change
Ad Age Ad Block
English - October 03, 2019 09:01 - 43 minutes - 59.6 MB - ★★★★★ - 22 ratingsBusiness News News Business agencies adage advertising marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Giphy’s Alex Chung on art hacks
Mary Pryor, chief marketing officer at Tonic CBD, talks about more effective ways to market the climate crisis, in order to motivate skeptics or people who don’t grasp what she says is the full extent of the issue. “We literally had the top oxygen source on fire, and that didn’t work,” she says. She also weighs in Kieran Culkin’s masterful turn on HBO’s “Succession” and the strange resilience of villains in anime and opines at length on the evils of pumpkin spice.