Actionable Insights
19 episodes - English - Latest episode: almost 4 years ago - ★★★★★ - 5 ratingsA 20-minute podcast of first-hand stories with insights you can take action on today... to sell more and beat the competition.
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Episodes
Episode #16: digital transformation done right
August 05, 2020 16:16 - 31 minutes - 42.9 MBtl;dr This is a story of how to modernize in an industry that hasn’t embraced digital. It isn’t enough to […] The post Episode #16: digital transformation done right appeared first on Actionable Insights.
Episode #15: Chubbies—a brand that connects.
July 08, 2020 16:33 - 38.9 MBtl;dr Add-to-cart rate is an excellent means of tracking product effectiveness. An easy way to connect with customers is through […] The post Episode #15: Chubbies—a brand that connects. appeared first on Actionable Insights.
Episode 14: this sofa is different.
June 10, 2020 18:56 - 53 minutes - 98.8 MBTL;DR Industry West sells furniture—online. Few furniture companies are digitally native, let alone bootstrapped. Photography is a critical tool to […] The post Episode 14: this sofa is different. appeared first on Actionable Insights.
Episode #13: putting data behind your gut instinct’s voice.
May 20, 2020 15:08 - 38 minutes - 71.4 MBTest big. But expect small successes. Verify all gut instincts with data. If you are asked to do a “dumb” test, do it. You might be wrong (or right). Either way, the company wins. The post Episode #13: putting data behind your gut instinct’s voice. appeared first on Actionable Insights.
Episode #12: Back up and push
April 29, 2020 14:53 - 26 minutes - 37.1 MBTL;DR You’ll make it through this. Be creative. Be willing to make tough decisions. Focus on what is most important. […] The post Episode #12: Back up and push appeared first on Actionable Insights.
Episode #11: Your homepage is irrelevant
April 08, 2020 12:54 - 28 minutes - 38.9 MBTL;DR. Roughly 20-30% of website visitors first visit your home page. Have you forgotten about the other 70-80% of landing […] The post Episode #11: Your homepage is irrelevant appeared first on Actionable Insights.
Episode #10: “selling online is like living in a closet.”
March 18, 2020 14:27 - 37 minutes - 43.2 MBSummary Be consistent: call one customer every day. Be authentic: embrace who you are and publish that to the world. […] The post Episode #10: “selling online is like living in a closet.” appeared first on Actionable Insights.
Episode #9: transitioning online—successfully
February 21, 2020 14:47 - 30 minutes - 42.5 MBAudioAdvice is a 37-year-old company. Instead of becoming rigid and "doing things like we've always done them", they have embraced the new world of online—and have been very successful at it. Listen to the considerations and questions that they asked as they made this metamorphic change and what made them successful. The post Episode #9: transitioning online—successfully appeared first on Actionable Insights.
Episode #8: CARLY, the unreached generation
January 31, 2020 16:43 - 29 minutes - 40.1 MBA new generation of consumer is joining the credit-card handling ranks: a younger group who has very different values. How you reach out to them (or don't) will impact your business over the next 10 years. Meet your new shoppers. The post Episode #8: CARLY, the unreached generation appeared first on Actionable Insights.
Episode #7: Igniting Power Between Merchants and Developers
January 10, 2020 09:00 - 20 minutes - 28 MBToday, I am joined by Mark Lewis to talk about an often-undiscussed topic—yet has massive ramifications on your potential going forward. We delve into the merchant/developer or merchant/agency relationship. Here's how to make the most of that. The post Episode #7: Igniting Power Between Merchants and Developers appeared first on Actionable Insights.
Episode #6: Creativity takes time
December 20, 2019 15:40 - 22 minutes - 31.4 MBIn this episode, Johanna Miller from PotionYarns.com describes her journey to making an emotional connection with her customers—and her success in doing so. The post Episode #6: Creativity takes time appeared first on Actionable Insights.
Episode #5: “Practical Strategies for Growing Your Website”
November 29, 2019 17:26 - 31 minutes - 42.6 MBSummary Ensure that you are tracking as much data as possible (HotJar, both product and brand reviews, listening to phone […] The post Episode #5: “Practical Strategies for Growing Your Website” appeared first on Actionable Insights.
Episode #4: “How Guarantees Can Revolutionize Sales”
November 08, 2019 14:22 - 30 minutes - 41.9 MBAs we have discussed quite a little in a previous episode, I want to take a look, but from a […] The post Episode #4: “How Guarantees Can Revolutionize Sales” appeared first on Actionable Insights.
Episode #3: “Help Me Decide!”
October 18, 2019 22:07 - 20 minutes - 28.3 MBThink back to the last purchase you made online where you didn’t know the exact product you wanted. How did […] The post Episode #3: “Help Me Decide!” appeared first on Actionable Insights.
Episode #3: "help me decide!"
October 18, 2019 12:53 - 20 minutes - 28.3 MBHow can you help your customers arrive at a decision?
Episode #2: “Why Should I Buy From You?”
September 27, 2019 22:03 - 26 minutes - 36.7 MBThe internet has globalized tremendous opportunities. Someone in a remote village anywhere in the world (as long as they have […] The post Episode #2: “Why Should I Buy From You?” appeared first on Actionable Insights.
Episode #2: "why should I buy from you?"
September 27, 2019 12:11 - 26 minutes - 36.7 MBEnsure your compelling value proposition is front and center on your website.
Episode #1: Reducing Risk Through a Platform Migration
September 04, 2019 21:10 - 24 minutes - 33.4 MBIf you are like most, you have experienced a move: maybe to a different flat in the same city, or […] The post Episode #1: Reducing Risk Through a Platform Migration appeared first on Actionable Insights.
Episode #1: reducing risk through a platform migration
September 04, 2019 12:42 - 24 minutes - 33.4 MBEnsuring a successful website launch involves these two critical steps.