Reimagining Real Estate: Ben Cross on General Projects’ unique approach to development

In the latest episode of the Urban Forecast, Ben Cross, Development Director at General Projects, shares his transformative journey from The North to the architecture scene in London. After a decade in renowned practices, Ben pivoted to development, realising the innate synergy between creative thinking and solving large-scale, complex problems. At General Projects, he uses his architectural background to navigate the issues that need to be solved when reimagining existing buildings, emphasising the need for creative solutions aligned with business plans and investor expectations. Don't miss this episode for a concise exploration of Ben Cross's unique path, and the insights that he has gained from working at one of the UK’s most pioneering commercial developers.