053: Applying Large Firm Marketing Strategies to Small Firms with Brian Falony
Accounting Marketing Doesn't Suck
English - November 19, 2019 15:00 - 50 minutes - 46 MB - ★★★★★ - 35 ratingsBusiness accounting accountant accountingmarketing cpa Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of Accounting Marketing Doesn’t Suck, Brian Falony, director of marketing and business development for Brady Ware & Company, shares his perspective on a variety of marketing subjects such as CRM, social media and podcasting. Falony talks to us about how he markets his firm’s biggest niche, auto dealerships, why small firms should focus on specialization and the biggest challenges he tackles within his own firm. Join us!
Brian Falony, Director of Marketing and Business Development
Brian Falony is currently Director of Marketing and Business Development for Brady Ware & Company. He has over 25 years experience in accounting marketing. Prior to joining Brady Ware, he led the marketing functions for two of the top 50 CPA firms in the U.S. and has consulted with firms across North America on improving their marketing programs. In 2013, he was inducted into the Association for Accounting Marketing Hall of Fame.
Accounting Marketing Doesn't Suck is produced by Build Your Firm, leaders of marketing for accountants. Questions or Feedback? Email us at [email protected]