A CPA's transition into tech entrepreneurship, with Ben Taylor

Accounting Leaders Podcast

English - February 02, 2023 03:36 - 22 minutes - 51.8 MB - ★★★★★ - 3 ratings
Management Business accounting leadership accountant accountants accounting firm stuart mcleod Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Is bad marketing killing your firm? A conversation with Karen Reyburn

Next Episode: From accountant to automation expert, with Jason Staats

Ben Taylor, a CPA-turned-tech-entrepreneur and founder of SoftLedger, sits down with Stuart to share his company's origin story, the landscape of a mid-market GL solution, how to enable accountants to 'do more with less', and the saving grace of having your best friend as your co-founder.

Finding an interest in accounting in college (1:15)Early career experience at EY & Fannie Mae (2:00)How Freddie Mac and Fannie Mae started (3:10)The roller coaster real estate market around the world (4:00)The genesis of SoftLedger (5:42)The landscape of a mid-market general ledger solution (7:10)The advantages of the next-gen cloud accounting software (8:08)SoftLedger’s typical clients (8:51)Benefiting from COVID-19’s push towards remote collaboration (10:00)The investment landscape of SoftLedger (11:55)How to enable accountants to ‘do more with less’ (14:58)Running a startup with your best friend (16:00)SoftLedger's product roadmap (16:30)What excites Ben about the future (18:08)Gaining traction through SEO (20:30)