Accountants Are Sexy, Change My Mind.  artwork

Accountants Are Sexy, Change My Mind.

189 episodes - English - Latest episode: 10 days ago -

Kelli Doorne-Millott is on a mission to help accounting professionals recognise and communicate their value to the world.   

In this podcast, Kelli chats with various people in the accounting space, from accountants who have just started out and established multi-partner firms.  And to those who serve the accounting industry, such as public speakers, trainers and tech companies.  Each episode will help you discover something about yourself and your business and inspire you to hold your head a little bit higher. 

Sponsored by Charterpath. Bridging the financial skills gap for non-profits.  
www.charterpath.org 

Hosted by the Captain of Accounting Pirates:  Accounting Pirates offers a Treasure Chest of support to help accountants and bookkeepers build a business that supports them, their family and their communities.  
www.accountingpirates.com

Entrepreneurship Business Marketing accountant finance bookkeeper business growth marketing brand fintech
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Episodes

Understanding client segments is essential for providing value

April 17, 2024 06:00 - 35 minutes - 24.3 MB

Summary I have been chatting with Marcus Batson from Swoop this week, which has been eye-opening. Marcus drives home how crucial it is for accountants like me to offer funding and savings solutions that align with client's needs. He stresses the importance of getting to know our clients deeply so we can provide proactive advisory services that truly make a difference. Marcus's advice about focusing on specific client personas and addressing their unique challenges resonates with me as a ma...

Choosing the right platforms for Accountant Marketing

April 10, 2024 07:00 - 50 minutes - 34.7 MB

In this episode, Captain Kelli Doorne-Millott and Karen Reyburn delve into marketing strategies tailored for accountants. Their discussion underscores collaboration as superior to competition, emphasising the importance of aligning marketing support with personal values. They explore various platforms suitable for accountants, including LinkedIn, Instagram, and TikTok, stressing the necessity of a diverse marketing mix catering to the target audience's preferences. Consistency, trust-buildin...

Mastering Cold Email Humour: How John Buchan Wins Clients with Laughter and Engagement!

April 03, 2024 07:00 - 32 minutes - 22.6 MB

Summary In this episode, John Bucan shares his experience of using humour in cold emails to stand out and win clients. He discusses how a desperate situation led him to send a drunk email that surprisingly got positive responses. John emphasizes the importance of self-deprecation and making people smile in cold emails. He shares his follow-up process and the effectiveness of using humour in different industries.  John also highlights the need for enthusiasm and diverse marketing strategies...

Gut Health, Menopause and Nutrition to help you perform - Dana Chapman

March 27, 2024 08:00 - 40 minutes - 27.7 MB

Summary In this conversation, Dana Chapman, a nutritional therapist, discusses the impact of nutrition on menopause and hormone balance. She explains how the adrenal glands play a role in hormone production and the effects of stress on hormone levels. Dana highlights the importance of personalised nutrition and the use of supplements to address nutrient deficiencies. She emphasises the significance of gut health and the role of raw ingredients in supporting hormone balance. Dana also provid...

How accountants can help spread wealth - Ben Risser

March 20, 2024 08:00 - 31 minutes - 21.7 MB

Summary Ben Risser, from Provident Financial Services, shares his mission of strengthening American communities through thriving small businesses. He emphasises the importance of businesses thriving to create more jobs and increase their mission impact. Ben discusses the role of accountants in helping small business owners with their blind spots in accounting and finance. He highlights the value of customised financial reports and financial dashboards in providing actionable data.  Ben als...

How to thrive post apocalypse - Nick Elston

March 13, 2024 08:00 - 43 minutes - 29.6 MB

Summary In this conversation, Captain Kelli Doorne-Millott and Nick Elston discuss the importance of mental health in accounting. They explore the challenges accountants face during the pandemic and the need for emotional conversations in this profession. They also discuss the pressure to provide free services and the importance of setting boundaries and managing expectations. The conversation highlights the need to change our relationship with money and accept change to move forward. They ...

Behind the Scenes: R.E.P.R.E.S.E.N.T.s 4 Pillars of Change

March 06, 2024 07:00 - 49 minutes - 34 MB

Summary James Marshall discusses his new business venture, which aims to provide comprehensive services to the accounting profession. The business offers commercial growth strategies, compliance resourcing, IT and technology systems, and more. Marshall emphasizes the importance of transparency and empowerment in the industry. He also addresses the benefits of offshore services and the need for a global approach to business operations. Overall, the business aims to create a culture of transp...

Time and Freedom Alchemy - Tracy Irwin

February 13, 2024 08:00 - 34 minutes - 23.7 MB

Summary In this episode, Tracy Irwin discusses her book 'One, Two, Three' and shares her journey as a business owner and coach. She emphasises the importance of aligning personal goals with business goals and the need for marketing plans to be aligned with the business's values. Tracy also highlights the significance of identifying target markets and creating an ideal client profile. She discusses the impact of coaching on her business approach and the power of reflection and gratitude. Tra...

LinkedIn Marketing for Accountants : Helen Tudor

February 06, 2024 08:00 - 48 minutes - 33.5 MB

Summary In this conversation, Captain Kelli Doorne-Millott interviews Helen Tudor, an expert in generating leads from LinkedIn. Helen shares her journey and expertise, emphasizing the importance of community and consistency in building a successful business. She discusses the value of lifetime memberships and supporting members during challenging times. Helen also explains the power of community in programs and the success of her method. She addresses the fear of visibility and the concept ...

Automation and Cloud Accounting Are Redefining Accounting - Ian Cooper

January 30, 2024 08:00 - 37 minutes - 26.1 MB

Summary In this episode, Captain Kelli Doorne-Millott interviews Ian Cooper, a representative from FYI, a document management and process automation platform for accountants. They discuss the importance of technology in accounting and the need for efficiency and automation. They also explore the challenges of implementing new systems and the differences in approach between Australia and the UK. They highlight the resistance to change in the UK accounting industry and the potential for digit...

Celebrating Growth and Innovation in Accounting Practices - Sam Tasker-Grindley

January 23, 2024 08:00 - 38 minutes - 26.7 MB

Would you believe that the secret to SME success could lie within your accountant's savvy guidance? Sam Tasker-Grindley from Swoop certainly convinced me of that during our enlightening conversation about the financial hurdle race faced by small businesses. Sam's eye-opening insights into the bespoke blend of innovative tech and personalised human support offered by Swoop underscored the one-stop financial nirvana it provides. We also tackled the underestimated role of accountants and bookke...

Embracing Our Robotic Allies for Enhanced Productivity - Daniel Lawrence

January 16, 2024 08:00 - 45 minutes - 31.6 MB

Summary In this episode, Captain Kelli Doorne-Millott interviews Daniel from BOTS for That about the misconceptions and applications of AI in accounting. They discuss the fear and scepticism surrounding AI, the background of BOTS for That, and the benefits of using bots in accounting processes. They also explore the specific tasks that bots can perform, such as onboarding clients, bookkeeping, and generating management reports. The conversation highlights the cost-effectiveness and time sav...

Are you working too much? - Geraldine Carter

January 02, 2024 12:00 - 35 minutes - 24.3 MB

Want to unlock the secrets of running a successful accounting business without sacrificing your work-life balance?  I've got just the person for you! In this episode, I enjoyed chatting with Geraldine Carter, as she explained the business challenges she sees most with accountants from across the pond and the misconception that their technical skills automatically translate into business acumen.  Geraldine, with her unique perspective, underscores the significance of mastering all aspects ...

Finding Your Spiritual Home - Tony Stevenson

December 26, 2023 08:00 - 33 minutes - 23.3 MB

Ever wondered what the journey from accounting to tech feels like?  We invite you to listen as Tony Stevenson, a former accountant now tech enthusiast, shares his fascinating voyage from the big four accounting giants to the buzzing tech industry. Tony talks candidly about his experiences across different sectors including the recruitment and hospitality accounting spaces, and how he finally found his passion in the tech industry. The conversation takes an exciting turn as we explore the wo...

Meet the Captain - Kayleigh Spowart

December 19, 2023 08:00 - 33 minutes - 23.1 MB

Ever hesitated to niche down your business, fearing it might limit your opportunities? Kayleigh from Koyn Accountancy once shared your concerns, but her journey to specialisation has been nothing short of transformative. We dig into the considerable resistance she faced and explore how, with some gutsy moves, she honed in on serving health and fitness businesses. The tale of her rebranding and the impact of taking calculated risks will undoubtedly resonate with entrepreneurs considering a si...

Joseph Cox - Lucky Niche or Strategic Move?

December 12, 2023 08:00 - 42 minutes - 29.6 MB

In this episode, we meet Joseph Cox as he explains how he started and grew his niche accounting firm, E-commerce Accounting socialising in supporting online retail businesses.  Joseph's inspiring tale of entrepreneurial spirit is a testament to the power of seizing opportunities, following instincts and embracing the challenges that come with growth and expansion. Join me as I go beneath the surface of e-commerce accounting and discuss the trials of marketing a growing firm and the strateg...

You Need A Broker In Your Pocket - Paula Wingate

December 05, 2023 10:00 - 42 minutes - 29.4 MB

Did you know that a staggering 83% of businesses put up for sale don't find a buyer? And for those that do, half don't make it through legal due diligence.  In today's episode Paula and I unravel the underlying challenges and opportunities tied to this process, emphasising the crucial role of a well-crafted exit plan. It's not just about ensuring a smooth transition; it's also about addressing the emotional and mental impact of parting ways with a business. And let's not forget our discuss...

My BFF - Bev Flanagan

October 26, 2023 17:00 - 38 minutes - 26.6 MB

Imagine starting an accounting business from scratch, scaling it, and then selling it successfully before moving on to your next adventure!    Our guest, Bev Flanagan, did just that! In this episode, Bev reveals how she established her practice and the significance of scaling for exit. This episode is a testament to the power of planning. We also discuss how to make your accounting business stand out and Bev shares her insights on the importance of a robust marketing strategy, even when th...

Move over Bond, Moneypenny is not an NPC - Louise Walpole

October 23, 2023 22:00 - 39 minutes - 26.8 MB

Today, we've got a real treat for you as we delve into the world of finance with the fabulous Louise Walpole from Moneypenny.  I met Louise at Accountex and was fascinated by how Moneypenny is run and the lessons Accountants could learn about serving multiple audiences in a niche way.  If you're wondering what the secret sauce is behind a thriving business? It's not just about crunching those numbers. It's about building those lasting relationships, being a master communicator, and truly und...

Move over Bond, Moneypenny is not an NPC - Louise Warpole

October 23, 2023 22:00 - 41 minutes - 28.7 MB

Today, we've got a real treat for you as we delve into the world of finance with the fabulous Louise Walpole from Moneypenny.  I met Louise at Accountex and was fascinated by how Moneypenny is run and the lessons Accountants could learn about serving multiple audiences in a niche way.  If you're wondering what the secret sauce is behind a thriving business? It's not just about crunching those numbers. It's about building those lasting relationships, being a master communicator, and truly und...

What is your accounting practice worth? - Johann Gorree

October 17, 2023 07:00 - 34 minutes - 24 MB

Tune in to hear the inspiring story of Johann Goree, the owner of Client Engager and Co-Host of Ask The Accountant podcast. In this episode, Johann shares how he built his firm from scratch to now managing a team of 22 caring for around 780 clients. With his primary focus on small businesses, Johann's mission is to fill the gap left by larger firms. We delve into the nitty-gritty of transitioning out of a business. Johann shares how his meeting with Joe Wood culminated in a profitable busi...

The $260,000 Pizza - Joe David

October 10, 2023 07:00 - 42 minutes - 28.9 MB

I have been searching for an expert in cryptocurrency and accounting for ages!  And guess what, I have found him! Meet Joe David seasoned pro in both fields, and his journey from traditional accounting to the vibrant world of crypto is absolutely mega!  We explore the importance of timing when grabbing opportunities, the need for accountants to get to grips with the crypto ethos, and the importance of educating clients on the tax and reporting requirements of using cryptocurrency. Joe's ins...

Find Your Marketing Rhythm - Karen Raven

October 03, 2023 07:00 - 44 minutes - 30.4 MB

Join me for a lively chat with Karen Raven, a CPA and owner of Profitable Firm, to discover the world of accountancy marketing from two accounting marketing experts.  Karen and I share our perspectives on marketing, branding, and content creation for accountants, and challenge each other's thinking.  From the significance of specificity in marketing to the role of AI in content creation, we cover it all.  Hear why Karen likens marketing to a steam engine, and how we agree on is the need t...

Find Your Marketing Rhythm - Karen Reyburn

October 03, 2023 07:00 - 41 minutes - 28.5 MB

Join me for a lively chat with Karen Raven, a CPA and owner of Profitable Firm, to discover the world of accountancy marketing from two accounting marketing experts.  Karen and I share our perspectives on marketing, branding, and content creation for accountants, and challenge each other's thinking.  From the significance of specificity in marketing to the role of AI in content creation, we cover it all.  Hear why Karen likens marketing to a steam engine, and how we agree on is the need t...

Sam Conniff: Forever Pirates

September 26, 2023 07:00 - 45 minutes - 31.1 MB

Summary In this conversation, Captain Kelli Doorne-Millott and Sam Conniff discuss the concept of Accounting Pirates and the inspiration behind the brand. They explore the importance of breaking rules and overcoming limiting factors in order to create positive change. They also discuss the power of being audacious and giving oneself permission to do more. The conversation delves into the challenges of navigating uncertainty and embracing the unknown. They highlight the need to understand on...

Andrew Van de Beek - The Public Apology

September 19, 2023 07:00 - 37 minutes - 25.8 MB

Fancy listening to a podcast about how authenticity and human connectivity can make the world of accounting a better place? Then you're in luck because this week we're chatting to Andrew Van De Beek, Founder of Purpose and Head of Human Connectivity. Andrew is a passionate accountant and global specialist who's been in the game for years. He's seen it all, from the good to the bad and the ugly. But through it all, he's always believed in the power of authenticity and human connection. In t...

Rishi Ruparelia - Not the Prime minister

September 12, 2023 07:00 - 38 minutes - 26.5 MB

Ever feel overwhelmed and under-confident when it comes to advising your clients? Well, you're not alone, and we're here to help. Our discussion with Rishi sheds light on the importance of understanding customer goals, providing value for money, and the critical role of confidence in client interactions. We also delve into how digital uptake among businesses and accountants has transformed the industry and why having the guts to recommend the right solutions to clients can make all the diffe...

Oli Krishnan - Revolutionising Business Banking:

September 05, 2023 07:00 - 39 minutes - 27 MB

Imagine if you could optimize your business’s banking process with a dedicated and dynamic partner? Well, this episode is all about that possibility! We're thrilled to have an enlightening chat with Oli Krishan, the head of accountancy partnerships at Starling Bank. Oli shares his intriguing journey into the digital banking sector and his current role at Starling Bank, where he strives to ensure a seamless onboarding experience and top-class services for accounting firms and bookkeepers acro...

Stacie Genereaux - Unique marketing and content creation style

August 15, 2023 07:00 - 40 minutes - 27.6 MB

What happens when you fuse accounting and bookkeeping with the pursuit of both financial and location freedom? Stacie Generoux, the driving force behind EnRoute Accounting, gives us an inside look into her journey in the accounting industry and how she built a thriving business that broke geographical shackles. Navigating through her experiences at various startups, Stacey recounts how she took the leap to launch her own venture and swiftly met her ambitious goals. Beyond just her entrepre...

Peter Charalambos - The Grim Reaper of Business

August 01, 2023 07:00 - 37 minutes - 25.6 MB

Ever wondered what goes behind the veil of business insolvency processes? Strapping up for this potentially bumpy ride, we engage Peter Charalambos, an insolvency practitioner and specialist, who is here to help us navigate through the dense fog. Peter unravels his fascinating journey into this challenging field, throwing light on the misunderstood role of insolvency practitioners with their ultimate aim to safeguard businesses and jobs. As we navigate through the unchartered territory of C...

Understanding the Intricacies of Business Insolvency with Specialist Peter Charalambos

August 01, 2023 07:00 - 37 minutes - 25.7 MB

Ever wondered what goes behind the veil of business insolvency processes? Strapping up for this potentially bumpy ride, we engage Peter Charalambos, an insolvency practitioner and specialist, who is here to help us navigate through the dense fog. Peter unravels his fascinating journey into this challenging field, throwing light on the misunderstood role of insolvency practitioners with their ultimate aim to safeguard businesses and jobs. As we navigate through the unchartered territory of C...

Phil Hobden - Digital Transformation and Dyslexic Thinking

July 25, 2023 07:00 - 44 minutes - 30.4 MB

From digital transformation through to Roller Derby and the Deloreon our dyslexic thinking travels in a few directions.   I had no idea that we were going to get deep towards the end.  If you see #CouncilEstateKid hashtag being used you will know they heard it here first.  Connect with Phil here  https://www.linkedin.com/in/philhobden Meet our sponsor: Charterparth Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opp...

Jim Holland - Carma Police

July 18, 2023 07:00 - 32 minutes - 22.1 MB

Carma is an easy way to do a lot of good! Their goal is to plant trees, create jobs, and reward both consumers and businesses. It is simple, effective and sincere.   I really can't recommend them enough. www.carma.earth www.linkedin.com/in/jamesjholland/ Meet our sponsor: Charterparth Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of ...

Greg Fearon - Hormones are only part of the problem

July 11, 2023 07:00 - 39 minutes - 27.5 MB

Greg Fearon is a Body and Brain Transformation Expert who focuses on weight loss for ladies hitting and going through menopause.  He talks to me about some of the myths (or damn right lies) we tell ourselves about why we have gained weight and why it won't come off. The most interesting thing for me was the results that some women had when they took control. Connect with Greg here www.linkedin.com/in/greg-fearon Meet our sponsor: Charterparth Charterpath aims to inspire more finance p...

Carly Shaw - Remember to stop and look around

July 04, 2023 07:00 - 31 minutes - 21.9 MB

Ferris Bueller — 'Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.' Carly and Katie put their mind to creating something special.  But because they have not yet hit that final goal they sometimes forget to congratulate themselves on just how far they have come. In this episode, you will learn how just 3 pieces of content per week can win you as much business as you need. Connect to Carly here  www.linkedin.com/in/carly-shaw-fcca Meet our sp...

Scott Johnson - Anticapitalist Accountant Finds The Balance

June 13, 2023 19:00 - 43 minutes - 30.1 MB

Meet Scott Johnson, a bit of a punk in my opinion.  And I mean that with the kindest of intentions seeing as I am a bit of a punk myself.  Punk, Pirate,  all round good fella. An anti-capitalist that doesn't have all the answers but is definitely raising some pretty interesting questions. If you are interested in this planet and wondering what small things you can do to help.  This episode is for you.  Connect with Scott here www.linkedin.com/in/scott-johnson-15048b117 There's no doub...

Anticapitalistic Accountant Finds The Balance

June 13, 2023 19:00 - 46 minutes - 31.9 MB

Meet Scott Johnson, a bit of a punk in my opinion.  And I mean that with the kindest of intentions seeing as I am a bit of a punk myself.  Punk, Pirate,  all round good fella. An anti-capitalist that doesn't have all the answers but is definitely raising some pretty interesting questions. If you are interested in this planet and wondering what small things you can do to help.  This episode is for you.  Connect with Scott here www.linkedin.com/in/scott-johnson-15048b117 There's no doub...

Pratheesh Chambeth - Do good and throw it in the river

June 06, 2023 19:00 - 44 minutes - 30.6 MB

Have you ever considered outsourcing your accounting work to a team in India?  Meet Pratheesh, an outsource team provider and automation specialist.   If you are looking at reducing friction, getting back time and upskilling your team this is the podcast for you.  Connect with Pratheesh here > https://www.linkedin.com/in/pratheeshchambeth  Meet our sponsor: Charterparth Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profi...

Francesca Tricario - Document the journey

May 16, 2023 07:00 - 34 minutes - 23.9 MB

Why would over 60,000 people follow an accountant on LinkedIn? Well, listen to this chat with Francesca and you might just find out. Growth is not something that just happens. Growth is something you make happen.  https://www.linkedin.com/in/francesca-tricarico-fmaat-b18121117/ Meet our sponsor: Charterparth Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteerin...

Rachel Harris - Show, don't tell

May 09, 2023 07:00 - 48 minutes - 33 MB

Welcome back to the show Rachel Harris! Scaling from 50 to 700 clients in 2 nearly three years is no accident but if you have ever looked at Rachels marketing you might wonder how does she fit it all in. Rachel joins me again to talk about this in more detail and give us an insight into how Accountant_She can help you at Accountex this. https://www.linkedin.com/in/rachel-harris-mba-cmgr-mcmi-maat-a3192372/ Meet our sponsor: Charterparth Charterpath aims to inspire more finance professiona...

Lucy Cohen - Don't call me Sir

May 02, 2023 07:00 - 36 minutes - 25.3 MB

Mazuma Money is an accounting brand that has always interested me from a marketing perspective and I have to say that after talking with Lucy Cohen I am more sold on the approach than ever before. Lucy generously shares insights from her 17 years Mazuma journey. We also talk about the 7 or 8 discussions she will be a part of at Accountex and what feminism means to her. www.linkedin.com/in/lucycohen  Meet our sponsor: Charterparth Charterpath aims to inspire more finance professionals to...

Will Farnell - The Human Firm (Book Launch)

April 25, 2023 07:00 - 31 minutes - 22 MB

The accounting evolution and The Human Firm is a concept that I first heard about at Accountex last year when I caught Will Farnell's presentation. I remember walking away because I wanted to squeeze in another speaker but I returned pretty sharpish because I needed to hear more from Will. I hope you enjoy this podcast as much as I did. www.linkedin.com/in/willfarnell Meet our sponsor: Charterparth Charterpath aims to inspire more finance professionals to volunteer their time and skills...

Tim Compton - Check yourself before you wreck yourself

April 18, 2023 07:00 - 38 minutes - 26.2 MB

Imagine attending Accountex one year and then appearing on a panel the following year. That is exactly what happened to Tim and I in 2022. Join me as we reminisce and discuss what we are up to this year and a little about what you can expect from Sage too.  www.linkedin.com/in/timothyjcompton Meet our sponsor: Charterparth Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector...

Paula Cohen - Why are you being so boring?

April 11, 2023 07:00 - 37 minutes - 25.7 MB

Hands up if you think that Accountants Are Sexy is a good name for this podcast (yes, I want you to put your hands up even if you are walking in the park). Well, my creative brain is not the only person responsible for this genius. Meet my guide and mentor, Paula Cohen.  www.linkedin.com/in/paulacohen1 Meet our sponsor: Charterparth Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wi...

Gordon Frew - Change your life in your lunch break

April 04, 2023 08:00 - 37 minutes - 25.9 MB

Hands down this is one of my favourite ever podcasts.  Gordon was in my network for a while but it wasn't until I joined his Fit As Fork program and started learning more about how he works with clients did I realise the power in what he does.  Don't just listen to me, listen to the podcast and let me know if you are inspired to join his session at Accountex Connect with Gordon here > www.linkedin.com/in/gordon-frew Grab your Accountex Tickets here > www.accountex.co.uk Meet our spons...

Caroline Hobden - Wondering if Accountex is worth it?

March 28, 2023 13:00 - 34 minutes - 23.5 MB

Warning: Only listen to this episode if you want to be persuaded into coming to Accountex London.   Caroline's enthusiasm is ridiculously infectious. Caroline shares some of her highlights from last year and a few sneaky peaks into what is happening in May.    www.accountex.co.uk www.linkedin.com/in/caroline-hobden-62888519 Meet our sponsor: Charterparth Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities,...

Alison Edward - Bringing balance to my niche

March 14, 2023 18:00 - 38 minutes - 26.3 MB

Alison Edward likes to keep things balanced.   Which is one of the reasons she struggled with the idea of niching her bookkeeping practice.   That is of course until she looked at niching from a different perspective.  Connect with Alison www.linkedin.com/in/alisonedward And don't forget to catch us at Accountex  Meet our sponsor: Charterparth Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and enga...

Episode 55: Ash Gibson - Xero

March 07, 2023 16:00 - 36 minutes - 25 MB

Ash Gibson joins me to talk about how Accountants can use the power of storytelling in their marketing. Listen out for when we talk about the Xero TV adverts and let me know your thoughts.  You can connect with Ash here .... https://www.linkedin.com/in/gibsonashleigh/ https://twitter.com/ashtron Visit www.accountex.co.uk to secure your tickets  10th & 11th May Want to connect with Kelli? www.linkedin.com/in/kellidoorne If you would like to find out how Accounting Pirates can help you w...

E55: Ash Gibson - Xero

March 07, 2023 16:00 - 36 minutes - 25 MB

Ash Gibson joins me to talk about how Accountants can use the power of storytelling in their marketing. Listen out for when we talk about the Xero TV adverts and let me know your thoughts.  You can connect with Ash here .... https://www.linkedin.com/in/gibsonashleigh/ https://twitter.com/ashtron Help us create better content by answering 7 quick questions - accountantsaresexy.scoreapp.com Want to connect with Kelli? www.linkedin.com/in/kellidoorne If you would like to find out how Acco...

Ash Gibson - The power of storytelling

March 07, 2023 16:00 - 36 minutes - 24.8 MB

Ash Gibson joins me to talk about how Accountants can use the power of storytelling in their marketing. Listen out for when we talk about the Xero TV adverts and let me know your thoughts.  You can connect with Ash here .... https://www.linkedin.com/in/gibsonashleigh/ https://twitter.com/ashtron Meet our sponsor: Charterparth Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider se...

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