Council Bluffs' Sweet 98 Rocked the Metro

It has to be one of the Omaha area’s greatest “rags-to-riches” stories. Radio station Sweet 98 (KQKQ-FM) became hugely popular, for 25 years dominating the Omaha metro ratings as the area’s first personality-driven FM music station, kicking off with “Breakfast Flakes” Mark Evans and Dick Warner in the summer of 1980. Known for its nonstop promotions, high dollar giveaways, and colorful, opulent studio appearing somewhat like a spaceship, its origin was considerably more humble. The station was in poor economic shape when owner John Mitchell came up with a plan to completely reinvent it, switching the progressive, album-oriented format to popular Top 40 music. The transformation was extensive and involved an almost complete staff turnover. Just three people were retained from the old station to become part of the new Sweet 98, which started in a converted apartment building at 36th and West Broadway in Council Bluffs. This podcast brings those three together. Kevin Kassera (“Special K”), Dick Warner, and Bob Warner talk and reminisce about the conditions leading up to the format change and the beginning of Sweet 98.

FInd photos at: https://www.facebook.com/pg/Council-Bluffs-Revealed-281093015390863/photos/?tab=album&album_id=1429948487171971