17 - Marketing for Small Businesses - COVID-19 Recovery
Access Point Radio
English - June 01, 2020 18:00 - 27 minutes - 18.9 MBBusiness main streets dhcd dslbd district of columbia small business local business business development economic development smallbizdc resiliency Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 12 - DC Health - Guidance for Small Food Establishments During a Public Health Emergency
Reset Your Marketing Strategy to be ready for COVID-19 recovery. Every business has had to adapt their business models to respond to pandemic. Do your marketing efforts match the new model? We’ll walk through examples of how small businesses are adjusting their marketing (for free or cheap!) to ensure customers can still find them. Then, you’ll have the opportunity to figure out how those approaches apply to your business and the top three strategic questions you should be asking yourself in order to set your revised marketing effort.