On this episode, I spoke speak with Praveen Penmetsa, the CEO of the smart and electric tractor Silicon Valley startup Monarch. Before founding the company, he spent two decades developing core technology and full products across energy, mobility, agricultural tech, and even aviation. Since 2010, his company Motivo Engineering has completed over 540 projects: from drone controls and luxury aircraft seats; to automation in meat processing and broccoli transplant machines; to autonomous delivery vehicles and electric speed boats. We talked about the challenges of electrifying farming, the long road to autonomy, and some of the other cool projects he’s worked on in the past.

Praveen has nearly two decades of hands-on experience in translating creative visions into products for startups to Fortune 50 companies alike. His formative years were spent building race cars and new mobility solutions under highly compressed timelines and in the last 4 years he has focused his efforts in Agtech solutions. He co-currently serves as founder and CEO of Motivo Engineering, a product-engineering firm with clients in the Mobility, Energy, AgTech, and Aerospace sectors and Monarch Tractor. Praveen holds an MSME in Mechanical Engineering from the University of Cincinnati. He loves the creative energy that permeates the product engineering lifecycle, especially on seemingly impossible projects.

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