The Important Role of Language in Doing Business

Valerie Fridland shares insights regarding the importance of understanding how we talk and what it communicates. Dr. Fridland is Professor of linguistics at the University of Nevada, Reno. An expert on the relationship between language and society, she is co-author of the book Sociophonetics and writes for various journals such as Nature and American Speech. Her language blog is featured on Psychology Today, and her lecture series, Language and Society, appears for The Great Courses. She is working on her first book for a popular audience, coming out with Viking/Penguin.
“. . . you end up with drastic differences in the speech of older speakers and the speech of younger speakers. This is fine as long as older speakers only talk to older speakers and younger speakers, younger speakers. But that's, of course, not what happens, especially in workplaces. And so, the trick is to understand that language change isn't bad and, as a younger speaker, that there are different norms for use of language in a workplace environment that might be more formal and in a social environment that might be less formal.”
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If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.
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Valerie Fridland shares insights regarding the importance of understanding how we talk and what it communicates. Dr. Fridland is Professor of linguistics at the University of Nevada, Reno. An expert on the relationship between language and society, she is co-author of the book Sociophonetics and writes for various journals such as Nature and American Speech. Her language blog is featured on Psychology Today, and her lecture series, Language and Society, appears for The Great Courses. She is working on her first book for a popular audience, coming out with Viking/Penguin.

“. . . you end up with drastic differences in the speech of older speakers and the speech of younger speakers. This is fine as long as older speakers only talk to older speakers and younger speakers, younger speakers. But that's, of course, not what happens, especially in workplaces. And so, the trick is to understand that language change isn't bad and, as a younger speaker, that there are different norms for use of language in a workplace environment that might be more formal and in a social environment that might be less formal.”

Whether you’re a seasoned designer or a total novice, with Visme, you can create engaging, dynamic branded content that makes people ask, “How did you do that?!” Visit https://tinyurl.com/seizevisme to explore.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.

If you haven’t seen all Audible.com has to offer, you don’t know what you’re missing. Sign up for a free trial at audibletrial.com/businessgrowth.

Learn more about your ad choices. Visit megaphone.fm/adchoices