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Marketing To Gen Z
Accelerate Your Business Growth
English - September 21, 2020 10:30 - 50 minutes - ★★★★★ - 86 ratingsBusiness small business business growth sales entrepreneurship leadership social media technology employees customer service Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today, Gen Z (ages 13-25) makes up 2 in 5 American consumers! Yet it's harder than ever to scale with this demographic, who boasts an 8-second attention span and is constantly evolving. These are new consumers—ones you need a fresh strategy to reach. Walk away from this episode with guest Sarah Weise empowered to shift your marketing strategy for this new consumer.
Sarah Weise is the CEO of award-winning market research firm Bixa and the bestselling author of InstaBrain: The New Rules for Marketing to Generation Z. For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and U.S. Army. Sarah helps brands achieve a laser-focus on their customers to scale their businesses. She lectures at Georgetown University and speaks at conferences worldwide (when there's not a pandemic!).
Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Today, Gen Z (ages 13-25) makes up 2 in 5 American consumers! Yet it's harder than ever to scale with this demographic, who boasts an 8-second attention span and is constantly evolving. These are new consumers—ones you need a fresh strategy to reach. Walk away from this episode with guest Sarah Weise empowered to shift your marketing strategy for this new consumer.
Sarah Weise is the CEO of award-winning market research firm Bixa and the bestselling author of InstaBrain: The New Rules for Marketing to Generation Z. For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and U.S. Army. Sarah helps brands achieve a laser-focus on their customers to scale their businesses. She lectures at Georgetown University and speaks at conferences worldwide (when there's not a pandemic!).
Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
Learn more about your ad choices. Visit megaphone.fm/adchoices