How to Take the Guesswork Out of Branding

One of the biggest challenges with branding is its vagueness which often results in a branding approach that is just as vague and does not achieve much. But it doesn't have to be this way! Melanie Goel shares her experience about how to define a brand from the ground up instead of top down and how to develop the necessary assets to build a strong brand framework. She also gives actionable advice on how to put the framework into action.

Melanie Goel is a brand strategist for small business owners & author of the book "Unique - 6 Simple Steps to Creating a Highly Effective Personal Brand". Over the past 6 years she has developed value propositions and brand strategies for multiple startups ranging from small fin-techs to giants like Tesla. Today she's teaching founders and business owners how to position themselves and their businesses strategically for success.

Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.
Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the biggest challenges with branding is its vagueness which often results in a branding approach that is just as vague and does not achieve much. But it doesn't have to be this way! Melanie Goel shares her experience about how to define a brand from the ground up instead of top down and how to develop the necessary assets to build a strong brand framework. She also gives actionable advice on how to put the framework into action.

Melanie Goel is a brand strategist for small business owners & author of the book "Unique - 6 Simple Steps to Creating a Highly Effective Personal Brand". Over the past 6 years she has developed value propositions and brand strategies for multiple startups ranging from small fin-techs to giants like Tesla. Today she's teaching founders and business owners how to position themselves and their businesses strategically for success.

Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.

Learn more about your ad choices. Visit megaphone.fm/adchoices