Episode 188: How to make differentiate yourself in a crowded market. With Drew McLellan.
Sales Strategy & Enablement by Revenue.io
English - June 29, 2016 08:00 - 35 minutes - ★★★★★ - 332 ratingsBusiness Technology accelerate acceleration business entrepreneur entrepreneurship leadership leadgeneration management marketing sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Drew McLellan is the owner of Agency Management Institute, co-founder and CEO of McLellan Marketing Group, author, speaker, and a widely read blogger for small businesses and entrepreneurs. In today’s episode, Drew tells us what sales reps can do to differentiate themselves in competitive markets and how to connect and engage in a meaningful way with potential buyers. Among the topics we discuss are:
The five rules of writing a killer sales letter that commands the buyer’s attention.
How sales and marketing can collaborate to present a consistent value message to buyers throughout the funnel.
How to add value to every communication with a prospect.
LEARN MORE ABOUT DREW MCLELLAN
What’s your most powerful sales asset?
I ask the questions prospects have never been asked before.
Name one app or tool you use for managing your sales today that you can’t live without.
The weekly meeting
Who is your sales role model?
Walt Disney
What’s one book that every salesperson should read?
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway
What music is on your playlist?
I like an array of music: Big Band, Black Eyed Peas, and Country.
What’s the first sales activity you do every day?
I take a minute to be grateful for what I have.
CONTACT DREW MCLELLAN
www.drewsmarketingminute.com
Email: [email protected]
Drew McLellan on Twitter
Drew McLellan on Facebook
Drew McLellan on LinkedIn
Drew McLellan is the owner of Agency Management Institute, co-founder and CEO of McLellan Marketing Group, author, speaker, and a widely read blogger for small businesses and entrepreneurs. In today’s episode, Drew tells us what sales reps can do to differentiate themselves in competitive markets and how to connect and engage in a meaningful way with potential buyers. Among the topics we discuss are:
The five rules of writing a killer sales letter that commands the buyer’s attention. How sales and marketing can collaborate to present a consistent value message to buyers throughout the funnel. How to add value to every communication with a prospect.
LEARN MORE ABOUT DREW MCLELLAN
What’s your most powerful sales asset?
I ask the questions prospects have never been asked before.
Name one app or tool you use for managing your sales today that you can’t live without.
The weekly meeting
Who is your sales role model?
Walt Disney
What’s one book that every salesperson should read?
What music is on your playlist?
I like an array of music: Big Band, Black Eyed Peas, and Country.
What’s the first sales activity you do every day?
I take a minute to be grateful for what I have.
CONTACT DREW MCLELLAN
Email: [email protected]