898: B2B Marketing Unstuck, with Chris Walker

Sales Strategy & Enablement by Revenue.io

English - April 01, 2021 10:00 - 49 minutes - ★★★★★ - 332 ratings
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Previous Episode: 897: Enablement, with Paul Butterfield

Next Episode: 899: Success on Your Own Terms, with Casanova Brooks

Chris Walker is the Founder and CEO at Refine Labs. Today we talk about why Chris believes B2B marketing is stuck. And what some of the prescriptions are for getting it unstuck. We dive it into how B2B marketing has changed over the past 12 months. And what that means for sales teams. Plus, Chris shares some of the new strategies he's recommending that enable marketers and sellers to more effectively connect with buyers. And that more tightly align the buyer's journey with the selling process.

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ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andy

Explore the ringDNA Podcast Universe:
Sales Enablement Podcast | https://bit.ly/SEP-LP-ED
Selling with Purpose Podcast | https://bit.ly/SWP-LP
RevOps Podcast | https://bit.ly/RP-LP

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