869: Managing Your Business Data, with Lars Helgesen
Sales Strategy & Enablement by Revenue.io
English - January 22, 2021 11:00 - 37 minutes - ★★★★★ - 332 ratingsBusiness Technology accelerate acceleration business entrepreneur entrepreneurship leadership leadgeneration management marketing sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 868: New Logo Acquisition, with Catie Ivey
Next Episode: 870: Selling with Dyslexia, with Rob Johnson
Lars Helgeson is the Founder and CEO of GreenRope, developer of the Complete CRM. Today we discuss why managing data in a business is a leadership issue first, and a technology issue second. We also dive into why Lars believes traditional CRM systems are a giant waste of resources for companies that aren’t large enterprises, and why companies can’t treat their CRM as just a data utility but have to be proactive about establishing an effective data policy.