Welcome to the Academy of Management Review's Origins Series, where we ask, "Where does theory come from?" in order to demystify the theory-building process. In this interview series, authors of forthcoming AMR articles discuss how they got the ideas for their papers and share their process for developing new theory in the field of management. In this episode, Dean Shepherd and Stella Seyb discuss their AMR article titled "Grounding Business Models: Cognition, Boundary Objects, and Business-Model Change."


Article web link: https://journals.aom.org/doi/10.5465/amr.2020.0173