Managing Your Brand

Social media, the internet and countless complaint portals have made it easy for consumers to quickly voice their displeasure with anything and everything from the weather to political candidates to the accounts receivable management industry. Anyone who runs a successful business knows that if companies don’t tell their own story, someone else will do it for them. 

As a follow up to the highly successful session, “Managing Your Brand,” featured at the 2019 Convention & Expo in San Diego, ACA International staff invited panelists to continue the engaging conversation in an ACA Cast episode available now. Panelists Wendy Badger, Esq., CCEP, chief compliance officer with ECMC Group; Teri Plunkett, regional director of client services with Professional Finance Company; and David Williams, president of Williams & Fudge, join moderator Debra Ciskey, IFCCE, executive vice president with Collections Coach LLC, in this riveting 30-minute discussion about online reputation management.

This topic is also covered in the October 2019 issue of Collector magazine in a piece written by communications consultant Tim Dressen. The article titled, “Information Transformation,” begins on page 24.