From Cognition to Innovation: The Power of Building on the Knowledge of Others

Professor Ann Majchrzak of the USC Marshall School of Business stresses the importance of innovation in addressing difficult societal challenges and the role of diverse perspectives in finding new solutions. She emphasizes the need for a radical rethinking of innovation and the inclusion of multiple viewpoints to solve complex problems. Majchrzak points out the value of building on the knowledge of others and considering trade-offs to find breakthrough solutions. She also emphasizes the importance of focus, diversity, and open-mindedness in fostering creativity and the use of a time constraint. Majchrzak believes that a culture of creativity and diversity is crucial for driving innovation and finding new solutions to important problems.