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How our SaaS company approaches marketing and promotion
Above Board
English - May 08, 2023 13:01 - 28 minutes - 53 MB - ★★★★★ - 10 ratingsEntrepreneurship Business Marketing startup saas founders ethics entrepreneurship entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ruben Gamez on marketing, long-term success and making the right decisions as business owners
Next Episode: The saga of building our Google Analytics Importer
Back in 2020, we recorded an episode about all our marketing efforts to grow our software company. In this new episode, we look at what we’ve changed, what’s still the same, what we’ve abandoned in terms of how we promote our bootstrapped company, and look ahead at what our marketing strategy could be. Meowing cats, TikTok kids dancing to analytics, and costumed protestors — all this and more.