Episode 42: How to launch a marketing agency for small businesses, with Elise Crawford Gallagher
A-Cup Podcast
English - June 03, 2019 13:39 - 56 minutes - 51.9 MB - ★★★★★ - 41 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Elise Crawford Gallagher is the CEO & founder of Ringlet Studio, a DC-based marketing and branding agency—one that is 100% female owned and employed. Elise launched Ringlet straight out of grad school, and has served DC-local and national brands including Girls Night In, Outdoor Voices, Colada Shop, and Varnish Lane. Elise has personally and professionally made a point to empower…
The post Episode 42: How to launch a marketing agency for small businesses, with Elise Crawford Gallagher appeared first on A-Cup Podcast.
Elise Crawford Gallagher is the CEO & founder of Ringlet Studio, a DC-based marketing and branding agency—one that is 100% female owned and employed. Elise launched Ringlet straight out of grad school, and has served DC-local and national brands including Girls Night In, Outdoor Voices, Colada Shop, and Varnish Lane. Elise has personally and professionally made a point to empower women through her blog series, District Boss; and through Ringlet’s local event series, Grit in the District.
Elise walks us through how she launched her business, how she feels about hiring and mentors, and how she balances being open and vulnerable while being the CEO of a company.
Discussed in this Episode
The gap she saw in the marketing industry: Serving small businesses
How she got her first clients: Cold emails
How she got the guts to cold email clients: Believing in what she’s offering
Whether she was scared during her first hirers: Yes, but part of being a successful entrepreneur is capitalizing off the talent in front of you
Where she came up with her business name: Her grandfather
The time she thought about throwing in the towel: Her first two years she actually went on other job sites
Her advice to carry through tough times: Cultivate perseverance
How she recovers after a tough time: Reaching out to a mentor
What she does during alone time: Watches the office, drinks some wine
Where she finds inspiration: From her DC clients
A new series she’s offering: Summer happy hours to allow people to get more involved in Ringlet’s community
How she balances her marriage and work: Her husband and her both gave themselves permission to give themselves to their work
One thing she struggles with: Not treating her marriage like a business, and allowing room for spontaneity
The difference between a mentor and a coach: A coach usually has a monetary stake in the relationship, while a mentor is just giving you their time
The thing she wishes she knew before starting her business: She’s capable of doing hard things
Her ingredient toward self-care: Face masks
A bad business habit she’d love to break: Saying sorry
How she’s trying to limit phone time: Not keeping her phone by her bedside
What does being a woman mean to her: Combining business, family, and community
Find Elise:
Elise Crawford Gallagher online
Find Kara
Kara on Instagram
Find Tara
Compass Fitness, Denver Colorado
Tara on Instagram
Tara on YouTube
The post Episode 42: How to launch a marketing agency for small businesses, with Elise Crawford Gallagher appeared first on A-Cup Podcast.