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Ep18: Being Highly Approachable — with David Littlejohn of Littlejohn Financial Services
99 Best Marketing Ideas
English - December 10, 2019 10:03 - 28 minutes - 32.6 MB - ★★★★★ - 21 ratingsInvesting Business News Business News financial advisor investing marketing business referral marketing financial professionals retirement lauryn williams prospects referrals Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Would your local market describe you and your team as highly approachable?
Our guest, David Littlejohn of Littlejohn Financial Services has mastered the local market in ways many advisors dream of doing. Whether it’s tapping into referral sources, sharing his thought leadership through radio, or hosting parties, David has hit many home runs. How has he done this? At the bedrock of each of his successful marketing ideas is a brand voice that playfully humanizes his business.
In this episode, you’ll learn:
● How long it took Littlejohn Financial Services to become the go-to place for financial education
● Why webinars weren’t a successful marketing tactic for David
● David’s advice for throwing anticipated and memorable parties
● The power behind giving your clients an option in your marketing
● How he humanizes his firm by being “politely irreverent”
● And more!
Tune in now and get fired up to organize an event that will give your community a lasting impression of your firm!
Resources:
WealthVest | Littlejohn Financial Services | Littlejohn Financial Services Facebook Page | How Language Affects Your Marketing
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