E4: Start Harnessing the Power of Niche Marketing

99 Best Marketing Ideas

English - August 30, 2018 09:00 - 21 minutes - 24.6 MB - ★★★★★ - 21 ratings
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Previous Episode: E3: If You Don’t Believe It, No One Else Will

Next Episode: E5: Game Changers for Marketing to Young Professionals and Athletes—with Lauryn Williams

On today’s episode, guest Christopher Hensley shares his secrets to gaining loyalty and establishing social proof within a niche audience. Christopher is a financial advisor and president of Houston First Financial Group. He also hosts a radio show and podcast called Money Matters Radio.

Christopher discusses why he stopped trying to be all things to all people—and why he now specializes in servicing educators. Tune in and learn about Christopher’s proven marketing strategies, which includes targeted email marketing and sticking with no-frills seminars. He also shares his perspective on podcasting and focusing on local centers of influence.

It’s time to tap into the power of niche-focused marketing!

The 99 Best Marketing Ideas is a podcast by WealthVest— a financial services marketing and distribution firm specializing in fixed and fixed index annuities from many high-quality insurance companies. WealthVest provides the tools, resources, practice management support and products that financial professionals need, to provide their clients a predictable retirement that has their best interest in mind.

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For more info, please visit www.wealthvest.com.

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