Direct mail can be the lifeblood of your real estate investing business. BUT how exactly do you handle it right and avoid wasting money? If you've ever wondered about that, you'll enjoy this episode. Our guest, Gary Boomershine, goes into depth on direct mail - sharing some essential tips that you can put to use in your next campaign. Plus, Gary also takes about creating systems in your business and, outside of REI - how to appreciate fly fishing. To hear all that and more, click "Play" in iTunes now!