#95: Positioning Lessons From A Former Rocket Scientist Who’s Also Helped Her Clients Increase Sales By $2B… w/ Dorina Lanza

Beyond Curious ™ (formerly 7-Figure Millennials)

English - August 16, 2022 09:00 - 1 hour - ★★★★★ - 84 ratings
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Previous Episode: #94: How To Get Your DREAM Clients To Line Up To Buy… Instead Of Needing To Be Sold w/ Pia Silva

Next Episode: #96: How YOU Can Steal the "Secret Recipe" Behind the BEST Marketing Campaigns of all Time… w/ Csaba Borzási

When I first read Dorina’s bio, my immediate reaction was:

“WTF.”

Dorina has been a…
- Rocket scientist at Draper Lab [MIT]
- Medical Physicist at Rhode Island Hospital
- Adjunct faculty at Northeastern University - Mathematics and Business School

… not to mention also being a competitive sailor, a certified pistol instructor, tactical range officer, ski instructor, and pyrotechnician.

Oh.

And she was also a consultant who has helped her clients increase sales by $2B.

In today’s episode, you’ll get some of Dorina’s KEY insights on how to position yourself and your business to charge premium prices… banking on her incredibly eclectic background.