How much bigger is a billion than a million?

Well, a million seconds is twelve days. A billion seconds is… thirty-two years.

As humans, we suck at understanding numbers.

So as an entrepreneur, if you have a message to share that requires communicating numbers, the question is:

How can you translate your numbers into something that people actually remember?

Today’s guest, Karla Starr, will teach you how.

She’s the co-author (along with NYT Bestselling author, Chip Heath) of “Making Numbers Count: The Art and Science of Communicating Numbers.”