#177: From Electrical Engineering to Curing Cancer & Founding A $10M Prize For Origin of Life Research... w/ Perry Marshall

Perry Marshall has one of the coolest brains + one of the biggest hearts of anyone that I’ve had the pleasure of spending time with.

I’ve been a fan of Perry’s work for several years… and if you haven’t heard of him, here are some highlights:
- Founder of the Evolution 2.0 Prize, world’s largest award ($10M) for Origin of Life research with judges from Harvard, Oxford and MIT.
- One of the most expensive business strategists in the world, with his work being featured in Harvard Business Review, and his Google book laid the foundations for the $400B digital advertising industry.
- Originally an electrical engineer, Perry is incredibly passionate about curing cancer. For example, he’s currently partnering with prominent people in the cancer space to develop a “Tissue Search Engine” that will allow us to detect the early evolution of cancer (at stage negative 1). (More info can be found on his site, reversingcancer.org)

This is one of those “break your brain” kind of episodes, where you get to see inside the mind of a man that is solving some of the biggest problems around town.

In this episode, you’ll learn:
- How you can approach solving the biggest problems in both your life (and the world) leveraging insights from a poem written 1,300 years ago
- How to apply 80/20 thinking at a whole new level to find greater alignment in your life and business with your natural strengths
- How you can use “Renaissance Time” to gain clarity and discernment (and why Perry has been using this practice without missing a day for the last 10.5 years)

If you’re the kind of person who wants to be a clearer thinker and learn how to solve problems more effectively, this is an episode that you WILL NOT want to miss.

To learn more about Perry, visit https://gobeyondcurious.com/podcast/perry-marshall/

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P.S. Huge shoutout to both Brian Kurtz and Bob Regnerus for helping to bring Perry on the show 🙂

P.P.S. Perry’s book, 80/20 Sales & Marketing, is a book I’ve read at least 3 times now… HIGHLY recommended!

Key Takeaways:
[0:45] – Introducing Perry
[3:40] – Perry shares his unique retelling of the ancient poem Beowulf
[11:24] – How Perry's experience with his father having cancer has shaped his current cancer work
[14:47] – How Perry’s electrical engineering and entrepreneurship background prepared him to tackle problems from a different perspective
[28:38] – Perry shares his approach to clearly defining problems
[38:08] – What is the 80/20 principle to problem-solving?
[46:33] – Perry shares his soul-searching journey, aligning his actions with his true self
[53:20] – What is the connection between humans and curiosity?
[1:03:24] – How is Renaissance time significant in addressing questions about oneself or the world?

Resources:
Books:
The 80/20 Principle: The Secret to Achieving More with Less by Richard Koch - https://www.amazon.com/80-20-Principle-Secret-Achieving/dp/0385491743
The Evolution 2.0 Podcast by Perry Marshall - https://podcasts.apple.com/us/podcast/evolution-2-0/id1411197699 
Ultimate Guide to Google Ads by Perry Marshall - https://www.amazon.com/Ultimate-Guide-Google-Perry-Marshall-ebook/dp/B08KHKNPXT?ref_=ast_author_dp&dib=eyJ2IjoiMSJ9.EFIOZdOD-T42Ab8nY4VkkI1uS1dTb1Ab1iUQC6jR7uTC2nT576YBrETFkK1UiC_Y9K-KJja0KOqUDOoGmv03-in96SVZ3Cz_handGnHLFQGoZh6941Z2xJEyxXprf-dFn07BTbl4bgP7E8xcytqvrbpBgGuiMpS-BLV75Z21_3OThXtWQBVU8bKpByhThxU0vIvS-Mj9T4dB9raIcOG9cQVJcZqt6vO9a0SxffKMvhM.tQ5BzTVnrLLQTuNuTJZHsTmguLPiakiENR32lVBxrJk&dib_tag=AUTHOR 
The Selfish Gene by Richard Dawkins - https://www.amazon.com/Selfish-Gene-Anniversary-Landmark-Science-ebook/dp/B01GI5F2FS 
Detox, Declutter, Dominate: How to Excel by Elimination by Perry Marshall - https://www.amazon.com/Detox-Declutter-Dominate-Excel-Elimination/dp/B09Y7JF757?ref_=ast_author_dp&dib=eyJ2IjoiMSJ9.EFIOZdOD-T42Ab8nY4VkkI1uS1dTb1Ab1iUQC6jR7uTC2nT576YBrETFkK1UiC_Y9K-KJja0KOqUDOoGmv03-in96SVZ3Cz_handGnHLFQGoZh6941Z2xJEyxXprf-dFn07BTbl4bgP7E8xcytqvrbpBgGuiMpS-BLV75Z21_3OThXtWQBVU8bKpByhThxU0vIvS-Mj9T4dB9raIcOG9cQVJcZqt6vO9a0SxffKMvhM.tQ5BzTVnrLLQTuNuTJZHsTmguLPiakiENR32lVBxrJk&dib_tag=AUTHOR 

Perry Marshall’s Socials:
Website: https://www.perrymarshall.com/ 
LinkedIn: https://www.linkedin.com/in/perrymarshall/ 
Facebook: https://www.facebook.com/perrymarshallcom 
YouTube: https://www.youtube.com/channel/UCog30PokpThQnXY1A2pVqAg