#138: How You Can Use The “Velvet Machete” & Create A World-Class Brand w/ Amber Hurdle
Beyond Curious ™ (formerly 7-Figure Millennials)
English - June 06, 2023 09:00 - 51 minutes - ★★★★★ - 84 ratingsEntrepreneurship Business Marketing entrepreneurship happiness success marketing growth personal development Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
I 100% believe that one of the highest leveraged uses of your time is to focus on honing in your messaging and positioning.
This is why, whenever I get the chance to talk to someone who focuses on this exact topic, I NERD out.
In today’s episode, you’ll meet Amber Hurdle.
Amber learned about branding from an unexpected place…
After getting pregnant at age 16, she had to learn branding to reposition herself as a multi-award-winning, powerhouse businesswoman.
So if you’re someone with a message to get out into the world and want to learn how to create a brand in alignment with your values and purpose… this episode is for you!
To learn more about Amber, visit https://7figuremillennials.com/podcast/amber-hurdle/
Key Takeaways:
[0:54] – Introducing Amber
[3:36] – How Amber used the challenge of becoming a teenage mother as a transformational opportunity
[9:28] – How Amber’s childlike curiosity led her to pursue different entrepreneurial ventures, and eventually to become a successful consultant
[12:47] – Amber’s Superpower
[19:37] – How to incorporate core values and vision in your personal branding
[23:55] – Leveraging your future self to bring motivation to the present
[31:14] – The Fascination Advantage Test & how to utilize it to create a fascinating personal brand
[35:38] – How Amber uses results to guide visual identity and messaging for your brand
[39:00] – What is the Velvet Machete?
[43:38] – How to leverage audience data and insights to craft better landing messages
[48:31] – What does happiness mean for Amber?
Resources:
The Bombshell Business Woman by Amber Hurdle - https://www.amazon.com/Bombshell-Business-Woman-Become-Entrepreneur/dp/1945507470/
10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan with Dr. Benjamin Hardy - https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X
Amber Hurdles’ Socials:
Website: https://amberhurdle.com/
YouTube: https://www.youtube.com/user/amberhurdle
LinkedIn: https://www.linkedin.com/in/theamberhurdle/
Facebook: https://www.facebook.com/theamberhurdle
Twitter: https://twitter.com/theamberhurdle
Instagram: https://www.instagram.com/theamberhurdle/