#121: Pink Unicorns & Building A $200M/yr Company By Leveraging Core Values w/ Darius Mirshahzadeh

What do Pink Unicorns have to do with building a $200M/yr company?

Everything.

Today’s guest is Darius Mirshahzadeh.

He’s the author of the Core Value Equation and an incredibly successful 9-figure entrepreneur…

Here’s why I’m so excited for you to listen to this episode:

Time and time again, core values has come up on this show as one of the KEY first principles of building a successful business.

NEVER have I come across a resource as powerful on this topic as The Core Value Equation.

I read 50+ books per year and this is one that you shouldn’t miss.

Today we dive deep into the book, Darius’ incredible journey of going from cleaning gas station bathrooms to running a $200M company… and so much more.

Enjoy this conversation with my friend Darius!

To find out more about Darius, visit https://7figuremillennials.com/podcast/darius-mirshahzadeh/

Key Takeaways:

[01:44] Get to know Darius Mirshahzadeh
[04:51] What is the significance of the pink unicorn in Darius's life, and how did it come to exist?
[09:33] Establishing an intentional culture and spirit in a business
[12:21] What life was like for Darius growing up around a guy who operates a gas station
[22:00] Why core values matter & what they lead to
[27:26] Using core values as a language of accountability for an organization
[33:54] How to leverage and implement core values in your organization
[37:57] What Shibui means... and why it matters 
[45:01] Darius's best tips on how you can start implementing The Core Value Equation TODAY 
[01:00:15] How Darius defines happiness

Resources:

The Core Value Equation: A Framework to Drive Results, Create Limitless Scale     and Win the War for Talent The Greatness Machine Podcast