#118: WSJ Cartoonist & “Father of Contact Marketing” Reveals How YOU Can Grow Your Business Like a Weed… w/ Stu Heinecke
Beyond Curious ™ (formerly 7-Figure Millennials)
English - January 24, 2023 10:00 - 1 hour - ★★★★★ - 84 ratingsEntrepreneurship Business Marketing entrepreneurship happiness success marketing growth personal development Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When you think about it, weeds are incredible models for business growth:
1. They are impossible to get rid of
2. They show up all over the place
3. They can survive in almost any environment
Today’s guest, Stu Heineke, is a growth strategist, WSJ cartoonist and also named the “Father of Contact Marketing” by the American Marketing Association.
His newest book, How To Grow Your Business Like A Weed, is all about how we can translate the lessons of weeds into growing our businesses no matter the circumstance.
Enjoy!
To learn more about Stu, visit https://7figuremillennials.com/podcast/stu-heinecke/
[00:56] – Introducing Stu Heinecke
[5:06] – How did Stu meet his wife?
[15:03] – What’s the weed mindset?
[19:54] – Stu shares the story of battling against the Himalayan blackberries
[26:10] – What is the Resilience Improv, and what can you do with it?
[30:44] – Stu discusses the weed strategy model
[33:26] – Stu explains why being a cartoonist is an unfair advantage
[41:38] – The areas to focus on in the weed strategy
[46:50] – How does Stu leverage the seedpod strategy in publicity?
[56:07] – How Stu applies various strategies to achieve his endeavors
[59:18] – What is happiness for Stu?
Resources:
Grab a copy of Stu’s books and merch here - https://stuheinecke.com/
How To Get A Meeting With Anyone - https://www.amazon.com/How-Get-Meeting-Anyone-Marketing/dp/1946885134/ref=monarch_sidesheet
How To Grow Your Business Like a Weed - https://www.amazon.com/Grow-Your-Business-Like-Weed/dp/1632651998