What would you achieve if you weren’t afraid of being laughed at?

In the age of “gotcha” culture, people are terrified to do anything that might be laughed at.

Steve Sims is the exact opposite.

This is the THIRD time that Steve has come on the show…

Not only are his episodes some of the favorites I’ve ever recorded, but listeners like you agree!

In this episode, we dive deep into Steve’s new book: “Go For Stupid: The Art of Achieving Ridiculous Goals.”

Steve teaches you how to ignore what everyone else thinks and go for big, stupid, ridiculous goals.

From organizing a private dinner in front of Michelangelo’s David, to securing a tour of SpaceX led by Elon Musk himself, his accomplishments always start with the same questions:

How far can I take this?

What would make this a stupid achievement?

In this episode, you’ll learn to “go for stupid” so that you’ll open the door to the life you’ve always dreamed about.

Check out Steve's new book, Go For Stupid, on Amazon: https://smile.amazon.com/Go-Stupid-Achieving-Ridiculous-Goals/dp/1544535600

Key Takeaways:

[6:59] The insights Steve got working with Elon Musk
[11:05] Steve's superpower - not caring what people think about you
[16:48] The story of the private dinner Steve arranged in front of David’s Michelangelo
[26:33] Why you need to create an experience for the people you're working with
[32:16] Selling a "reaction" rather than a product
[38:54] Aspirational vs solution-based marketing
[43:43] Why you should always just get straight to the point with your customers
[48:54] How Steve & his wife Claire have kept their relationship strong