Structuring Webinar Pricing & Selling High Ticket Software Via Online Seminars

Cindy Donovan: In this episode I interview Walter Bayliss, creator of multiple highly successful software products like RepWarn, Hydravid. He's been consistently seeing great results with webinars, so much so that he even developed his own webinar platform, Webinar JEO, which is going to be released a little bit later in March.

During this episode Walt is going to share his exact strategy for raking in hundreds of thousands of dollars using online webinars and specifically how he structures his pricing, how he finds the perfect products to sell, and how he gets stellar conversions every single time.

Walter, thank you for being here.

Walt Bayliss: Hey, thanks for having me on the show. It's a pleasure.

Cindy Donovan: Before we dive into all the good stuff, this is actually the very first episode of 7 Figure Furnace and also the first in our series about webinars. Maybe we could just quickly cover a couple of basics. Walt, do you reckon you could tell our listeners what is a webinar and why are they so awesome?

Walt Bayliss: Yeah, sure, absolutely. A webinar is a seminar held on the web. If you understand what a seminar is, a seminar is somebody that's got a message to share, it might be coaching, it might be training, it might be information of any kind. Take that audience and put them on the internet. Of course with technology we can have an audience that's spread anywhere across the world and you can communicate to people, like we are, in separate countries right now, communicating with live time voices chat and be able to do the seminar on the web. That's a webinar.

Why are they so awesome? Well, because the web itself lends itself to a lot of impersonalisations. What do I mean by that? You go to a webpage, you're looking at the webpage, making a decision on a product, perhaps buying that product. You're researching, you're trying to find something out. Even if you're doing a training course, you're online, you're reading through the PDFs, you're watching video training, that kind of stuff. There's no personal interaction. Why are webinars so awesome? Because it allows people to communicate in live time and adds that personalization to the whole experience again.

What we end up with is this interactive experience and rather than a message and a decision, so I put out a message and whoever sees that message makes a decision about it. Rather than that being a very non-engaged loop, with a webinar when you put out a message you have the opportunity to get live feedback, you can communicate with people, you can make sure that any questions that haven't been clearly explained are answered. Yeah, you end up with a much higher level of engagement.