Pack Your Webinars Out, Right from the Start

Cindy Donovan: In this episode number seven, I interview Mark Thompson, he has been creating products and building a massive online business for ten years now selling over twenty million dollars in products sales. During this episode, Mark is going to be discussing some strategies that he uses to fill his webinars as well as some tricks that people just starting out with webinars can use to pull more people in. He's going to share some strategies about how to maximize registration page conversions and how to make the most out of your follow up sequences, but most of all, how to get more people out of your webinars. Thank you Max, very fantastic to have you here.

Mark Thompson: Thanks for having me, I appreciate it.

Cindy Donovan: Lets start straight in here. What do you think is the best source of traffic for filling up webinars.

Mark Thompson: Well, the best source is going to be your own internal email list but I'm sure there is going to be a lot of people listening that don't have an email list. You need to do one of two things. One , you could try to drive paid traffic to your registration page or you can try to leverage other people's authority, influence and their email list to try to fill those spots. I would prefer to try to find other people that help fill those spots just because, obviously if you are paying for traffic and you are driving people to a registration page, you are only going to get a fraction of those people to register, and if this is an especially new webinar that you are running, you are not really sure how well its going to convert.

There is a bit of a risk there because you are going to be investing into paid traffic that you are not really sure what your return on investment is going to be. I always try to leverage other people's email lists or affiliate partners to help fill the spots for the webinar.

Cindy Donovan: Okay, that's fantastic. Did you have any sources ... You've been doing this for a while, you have your connections and your list of affiliates. How do you reach out to get more people to want to promote for your webinar

Mark Thompson: So, there is two things. One, you could hire a JV broker or a JV manager, someone who already has the relationships with affiliates and vendors who have an email list. The only downfall of that would be that you are going to pay them some sort of percentage generally for the number of sales you make on the webinar. If you hire a JV broker, probably about 10% of the sales will go to that JV broker, that's how they make their money. Its a great way to get to start getting introduced to other vendors and affiliates who have an email list.

That would probably be the easiest route to go. You may not make as much money, but its a good starting point and then you could start to leverage each of those relationships that the JV broker makes for you for the future. You can start to fun future webinars or maybe other products that you have webinars for. You can start to leverage those relationships that you build. That's the first way.