501 Companion
38 episodes - English - Latest episode: about 2 years ago -501Companion is the show for charities looking to make a difference without hiring a marketing team or breaking the bank, with hosts Buddy Scalera, Nick Rufa, and Matt Balogh. Find us online at 501c3Lookup.org.
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Episodes
S03 EP07 Summer Strategies for Charities
July 12, 2022 20:00 - 1 second - 22.5 MBPositive and productive ways that charities can take advantage of the Summer months to prepare for the end-of-year rush and holiday season. Smart tips for making the most of the time when many of your staff are enjoying a well-deserved vacation break.
S03 EP06 Accounting for Non-Profits with Steve Doud of Jitasa Group
June 17, 2022 09:00 - 1 hour - 1 ByteThe 501Companion podcast speaks with Steve Doud of the Jitasa Group (https://www.jitasagroup.com/) in Boise, ID whose mission is to improve the effectiveness and efficiency of nonprofit organizations. Steve is the Vice President of Sales and he is responsible for executing the strategic marketing plan in developing sales of BPO and ERP solutions for bookkeeping, accounting and financial services in the nonprofit sector.
S03 EP05 News and Updates with Sandy and Buddy
May 06, 2022 11:00 - 30 minutes - 42.1 MBContinuing the conversation with our new co-host Sandra Miniutti Chief Operating Officer at FAMILY PROMISE. Sandy is a versatile nonprofit executive with 20+ years of extensive experience in public relations, marketing, fundraising, & strategic planning. She is deeply committed to advancing a vibrant and healthy philanthropic marketplace in which charities have the necessary skills and resources to solve our communities' most pressing issues. In this episode, Buddy and Sandy get acqua...
S03 EP04 Interview with Tim Gamory, CEO of Elevate Digital
March 21, 2022 08:00 - 1 second - 272 MBCo-hosts Buddy Scalera and Sandra Miniutti interview special guest Tim Gamory Founder and CEO Elevate Digital LLC. Tim Gamory is an entrepreneurial and resourceful executive, with 20 years of sector expertise in designing and developing award winning technology solutions for consumer and business facing stakeholders. Tim has a proven capability for leading, motivating, and developing a staff of diverse backgrounds. Collaborative and decisive with strong communication and interpersonal ...
S03 EP04 The Fourth Show of 2022. Guest: Tim Gamory
March 21, 2022 08:00 - 1 second - 272 MBThe Fourth Show of 2022: Guest Tim Gamory
S03 EP03 The Third Show of 2022
February 28, 2022 17:00 - 44 minutes - 60.9 MBRaena Alexis Latina Association Senior Director of Marketing at the YMCA of Greater Indianapolis Raena is an experienced Senior Director of Marketing with a demonstrated history of results. Strategic vision with strong brand and project management skills; well versed in traditional and emerging marketing tactics to achieve goals.
S03 EP03 Raena Alexis Latina of the YMCA of Greater Indianapolis
February 28, 2022 17:00 - 44 minutes - 60.9 MBRaena Alexis Latina Association Senior Director of Marketing at the YMCA of Greater Indianapolis Raena is an experienced Senior Director of Marketing with a demonstrated history of results. Strategic vision with strong brand and project management skills; well versed in traditional and emerging marketing tactics to achieve goals.
S02 EP26 The Third Show of 2022
February 28, 2022 17:00 - 44 minutes - 60.9 MBRaena Alexis Latina Association Senior Director of Marketing at the YMCA of Greater Indianapolis Raena is an experienced Senior Director of Marketing with a demonstrated history of results. Strategic vision with strong brand and project management skills; well versed in traditional and emerging marketing tactics to achieve goals.
S03 EP02 The Second Show of 2022
February 06, 2022 10:00 - 32 minutes - 44.6 MBMatthew Viola, the Vice President of Program Analyst Operations at Charity Navigator, the world's largest and most trusted nonprofit evaluator. He’s also the longest-tenured employee there with 19 years at Charity Navigator.
S03 EP02 Matthew Viola, VP Program Analyst Operations at Charity Navigator
February 06, 2022 10:00 - 32 minutes - 44.6 MBBuddy Scalera and Sandra Miniutti interview special guest Matthew Viola, the Vice President of Program Analyst Operations at Charity Navigator, the world's largest and most trusted nonprofit evaluator. He’s also the longest-tenured employee there with 19 years at Charity Navigator.
S02 EP25 The Second Show of 2022
February 06, 2022 10:00 - 32 minutes - 44.6 MBMatthew Viola, the Vice President of Program Analyst Operations at Charity Navigator, the world's largest and most trusted nonprofit evaluator. He’s also the longest-tenured employee there with 19 years at Charity Navigator.
S03 EP01 The First Show of 2022
January 31, 2022 17:00 - 31 minutes - 43.5 MBIntroducing our new co-host Sandra Miniutti Chief Operating Officer at FAMILY PROMISE. Sandy is a versatile nonprofit executive with 20+ years of extensive experience in public relations, marketing, fundraising, & strategic planning. She is deeply committed to advancing a vibrant and healthy philanthropic marketplace in which charities have the necessary skills and resources to solve our communities' most pressing issues.
S03 EP01 New Co-Host Sandra Miniutti, COO at Family Promise
January 31, 2022 17:00 - 31 minutes - 43.5 MBIntroducing our new co-host Sandra Miniutti Chief Operating Officer at FAMILY PROMISE. Sandy is a versatile nonprofit executive with 20+ years of extensive experience in public relations, marketing, fundraising, & strategic planning. She is deeply committed to advancing a vibrant and healthy philanthropic marketplace in which charities have the necessary skills and resources to solve our communities' most pressing issues. In this episode, Buddy and Sandy get acquainted and talk about t...
S02 EP24 The First Show of 2022
January 31, 2022 17:00 - 31 minutes - 43.5 MBIntroducing our new co-host Sandra Miniutti Chief Operating Officer at FAMILY PROMISE. Sandy is a versatile nonprofit executive with 20+ years of extensive experience in public relations, marketing, fundraising, & strategic planning. She is deeply committed to advancing a vibrant and healthy philanthropic marketplace in which charities have the necessary skills and resources to solve our communities' most pressing issues.
S02 EP06 Guest Carla Johnson, World-Renowned Storyteller speaker and author - Innovation
July 19, 2021 20:30 - 40 minutes - 56 MBCarla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Having lived, worked, and studied on five continents, she's partnered with top brands and conferences to train thousands of people how to rethink the work that they do and the impact they can have. This week the team discusses Carla's new book RE:Think Innovation: How the world’s most prolific innovators come up with great ideas that turn into extraordinary outcomes. 501Companion is the podcast from...
S02 EP05 Virtual Yoga with TJ Hockenson and Content Strategy
July 09, 2021 20:30 - 44 minutes - 61.1 MBThe team discusses doing virtual yogo with Lions tight end TJ Hockenson for charity and dives frther into Content Strategy with Buddy. 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank. Helpful & discussed links: https://www.501c3Lookup.org Do virtual yoga with Lions TE T.J. Hockenson for charity! On Twitter: https://twitter.com/PrideOfDetroit/st... On YouTube (Haiti charit...
S01 EP17 Crypto Currency Donations and 501c3Lookup
July 02, 2021 20:30 - 35 minutes - 46.7 MBThe team discusses cryptocurrencies and how and why charities can benefit from them and get started. They also discuss the 501c3Lookup.org website as a handy resource. Helpful & discussed links: https://www.501c3Lookup.org How to donate crypto Donating bitcoin to charity The Downside of Crypto Donations Donate to the Internet Archive with Cryptocurrency Khan Academy Give crypto to people in need Donate Crypto, Lower Taxes
S02 EP04 Crypto Currency Donations and 501c3Lookup
July 02, 2021 20:30 - 35 minutes - 46.7 MBThe team discusses cryptocurrencies and how and why charities can benefit from them and get started. They also discuss the 501c3Lookup.org website as a handy resource. Helpful & discussed links: https://www.501c3Lookup.org How to donate crypto Donating bitcoin to charity The Downside of Crypto Donations Donate to the Internet Archive with Cryptocurrency Khan Academy Give crypto to people in need Donate Crypto, Lower Taxes
S02 EP03 Montclair Film with Tom Hall
June 24, 2021 20:30 - 58 minutes - 79.8 MBMontclair Film connects global filmmakers with audiences in a diverse, culturally vibrant community by presenting films and year-round programs that engage, entertain and educate through the power of visual storytelling. 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank. Helpful & discussed links: 501c3Lookup.org Montclair Film https://twitter.com/MontclairFilm https://www....
S01 EP16 Montclair Film with Tom Hall
June 24, 2021 20:30 - 58 minutes - 79.8 MBMontclair Film connects global filmmakers with audiences in a diverse, culturally vibrant community by presenting films and year-round programs that engage, entertain and educate through the power of visual storytelling. 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank. Helpful & discussed links: 501c3Lookup.org Montclair Film https://twitter.com/MontclairFilm https://www....
S02 EP01 Keno's Animal Sanctuary with James Giuliani
June 21, 2021 20:30 - 39 minutes - 45.9 MBToday we have our first guest, James Giuliani of Keno's Animal Sanctuary. You may know James from his book, Dogfella, or his show on Oprah, The Diamond Collar, and dog boutique in Brooklyn, NY, also called The Diamond Collar. James talks about what it really takes to run an animal sanctuary and charitable organization. 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank. Helpful...
S01 EP14 Keno's Animal Sanctuary with James Giuliani
June 21, 2021 20:30 - 39 minutes - 45.9 MBToday we have our first guest, James Giuliani of Keno's Animal Sanctuary. You may know James from his book, Dogfella, or his show on Oprah, The Diamond Collar, and dog boutique in Brooklyn, NY, also called The Diamond Collar. James talks about what it really takes to run an animal sanctuary and charitable organization. 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank. Helpful...
S01 EP15 James Giuliani and Kenos Animal Sanctuary Follow Up
June 08, 2021 20:30 - 34 minutes - 45.9 MBThe team recaps and discusses Keno's Animal Sanctuary and last week's conversation with James Giuliani. This is a great conversation about how to balance running your charity while advocating and marketing for your 501c3. 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank. Helpful & discussed links: https://www.501c3Lookup.org Donate To Keno's Shelter https://www.facebook.com...
S02 EP02 James Giuliani and Kenos Animal Sanctuary Follow Up
June 08, 2021 20:30 - 34 minutes - 45.9 MBThe team recaps and discusses Keno's Animal Sanctuary and last week's conversation with James Giuliani. This is a great conversation about how to balance running your charity while advocating and marketing for your 501c3. 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank. Helpful & discussed links: https://www.501c3Lookup.org Donate To Keno's Shelter https://www.facebook.com...
S01 EP13 David Beckham Captain Tom 100 and Gap Analysis
May 12, 2021 20:30 - 44 minutes - 60.3 MBWhat does David Beckham juggling a soccer ball 100 times to honor Captain Tom Moore on 101st birthday mean for social media and charitable organizations? The team takes us further into Content Strategy after discussing Content Analysis to go into Gap Analysis. 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank. Helpful & discussed links: 501c3Lookup.org David Beckham Juggles S...
S01 EP12 Coldplay Rare Vinyl and Content Analysis
May 04, 2021 20:00 - 39 minutes - 1.06 MBArctic Monkeys, Coldplay, The Clash and more donate rare vinyl to charity exhibition to support pressing matters in aid of Music support of music. 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank. Helpful & discussed links: Arctic Monkeys, Coldplay, The Clash and more donate rare vinyl to charity exhibition Helium London & MATCHESFASHION present Pressing Matters in aid of M...
S01 EP11 Elon Musk Content Strategy Content Marketing
April 26, 2021 20:00 - 52 minutes - 71.9 MBMusk is a brilliant, but an unpredictable leader and his donation style matches that We will discuss that as well as Content Strategy and Content Marketing for charities. 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank. Helpful & discussed links: https://501c3lookup.org/ https://contentmarketinginstitute.com/what-is-content-marketing/ https://www.contentstrategy.com/what-i...
S01 EP10 Ford Leather, Corporate Giving, and Inflection Points
April 19, 2021 20:30 - 49 minutes - 68 MBBig, high-profile donations are on the rise. Ford donates found leather, Jack Dorsey donates and NFT tweet, and Charity wins at the Wheel of Fortune. In marketing, Matt discusses how to prioritize inflection points. 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank. Helpful & discussed links: https://www.501c3Lookup.org https://mendonthemove.org/pages/our-mission Ford unear...
S01 EP09 Wheel of Fortune and More Behavior Change
March 31, 2021 20:30 - 1 hour - 88.8 MBWhat are NFTs and how are people using them? Why does some marketing successfully change behavior and others do not? 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank. Helpful & discussed links: https://www.501c3Lookup.org WallStreetBets Users Adopt Gorillas, Raise Over $200,000 for Charity in a Weekend https://www.newsweek.com/wallstreetsbets-members-adopt-gorillas-dian-fos...
S01 EP08 Wall Street, Mindspace, and Succes
March 31, 2021 20:00 - 43 minutes - 59.8 MB501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank. Helpful & discussed links: https://www.501c3Lookup.org
S01 EP07 Behavior Change and High-Profile Donations Make News
March 19, 2021 08:42 - 39 minutes - 47 MBThe team discusses the challenges of donating cars to charity and how 501c3 organizations can make it easier for people to donate time, money, and objects. Matt leads listeners on Part 4 of the marketing strategy for charities; focus on audience segmentation and targeted messages that are personalized to charity donors. WallStreetBets Users Adopt Gorillas, Raise Over $200,000 for Charity in a Weekend https://www.newsweek.com/wallstreetsbets-members-adopt-gorillas-dian-fossey-charity-ra...
S01 EP06 The Orange Effect and Mission Important
February 24, 2021 20:30 - 33 minutes - 45.7 MBYour Mission, should you choose to use it, is one of the most important things you can do for your organization. This week the team discusses aligning tactics to strategy and strategy to the mission.
S01 EP05 Ballpark Art and the Marketing Mix
February 16, 2021 20:00 - 25 minutes - 35.1 MBThis week the team talks about how a ballpark can six artists are leveraging social media to raise money. Last week they kicked off the strategic journey to digital marketing strategies, this week they continue to define your marketing mix.
S01 EP04 Pets Partnerships and Strategy
February 09, 2021 20:00 - 23 minutes - 17.4 MBThis week the team covers how to leverage parnerships and kicks off a multi-video journey into defining digital marketing and strategy.
S01 EP03 Driving Traffic with Targeted Email
January 29, 2021 19:30 - 26 minutes - 24.7 MBThis week the team discusses the basics of email marketing, list renting, and CRM.
S01 EP02 Navigating Charities and SEO
January 15, 2021 20:00 - 30 minutes - 21 MBIn this episode, the team discusses SEO (earned) vs SEM (paid) search strategies, and why linking your website to your Form 990 is important.
S01 EP01 The First Show
January 07, 2021 20:00 - 21 minutes - 18.8 MB501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank.