What does being lead singer and guitar player in a female punk band have in common with starting a real estate company in the middle of a recession? Not many people can answer that question. But when you ask Jenelle Isaacson, founder and CEO of Living Room Realty, there’s no hesitation; where most would see a chasm, she sees a bridge.

For Jenelle, it’s all been about finding a voice—the singular and irrepressible expression of self. Once a quiet, studious, high-school girl growing up in Portland, Jenelle started a punk band after college. She played guitar, wrote cathartic songs, performed, and traveled across country while living out of a van. All that seems light years from the present moment–owning a successful, growing company; serving on boards of civic and philanthropic organizations; enjoying family life with her two young daughters and long-time partner. Still, she uses the same voice now that began to emerge on stage years ago.

Whether it’s business or music, “It’s important to know what your voice is. If it’s true, it will resonate.” Jenelle’s voice, her truth, is about being brave enough to take action without apology, being heard without being exploited, to be energized, constantly problem-solving and refining her skills in the pursuit of building a purpose-driven company. All this requires risk-taking. She’s learned the hard way that she can’t fix everything and that not everyone will share her vision. But even as she explains the difficult choices she’s faced, Jenelle radiates joy.

“It’s never okay to play small,” she says with conviction. And this, more than anything, is what she strives to impart to other women, empowering them to pursue their passion whole-heartedly and to be leaders who speak with their own unique, unapologetic voice.

Living Room Realty, founded in 2009, offers residential, commercial, and property management services. Living Room ranks in the top 15 real estate companies in Oregon, with more than 130 affiliated broker-agents. For more information, visit www.livingroomre.com.





In this episode, Karen and Jenelle discuss:

·         Success Story of Jenelle

·         Commit to Get Leads

o    Find joy through service and connect with your community.

·         Consult to Sell

o    Shut up and listen. Ask open ended questions that get the client out of the present moment and into the future.

·         Connect to Build and Grow

o    Be bold, be brave, and tell the true stories of your community.

·         Success Thinking, Activities and Vision

o    Know your 7% and be bold enough to risk alienating the other 93%.

·         Sweet Spot of Success





"The power is when we’re really, truly our authentic selves because people are attracted to that. They relate to that. Being willing to stand out, to be a little different, say where you’re coming from, that’s how you attract your tribe."- Jenelle Isaacson





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Connect with Jenelle Isaacson:



Website: LivingRoomRE.com

Email: [email protected]





About the Podcast



Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.



Here’s to your success in business and in life!





Connect with Karen Briscoe:



Twitter: @5MinuteSuccess

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Website: 5MinuteSuccess.com

Email: [email protected]



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