44: How To Build An Amazon Ads Agency - Mina Elias

Mina Elias, founder of Trivium Group, joins us this episode to discuss his journey with his previous projects, which eventually led him into making his own Amazon advertising agency. 

Mina was born in Egypt and moved to Dubai at a young age. His parents sought better opportunities and a brighter future for their family, and Dubai seemed like the perfect place to find them. Growing up in Dubai, Mina developed a passion for supplements and fitness. He became an expert in the field, leveraging his engineering background to scale his own supplement brand.

As Amazon continues to dominate the e-commerce landscape, the demand for expert Amazon advertising agencies will only grow. Mina has proven to understand the game, and that makes him one of the best to be in the space.

FOLLOW MINA:
Trivium Group: https://triviumco.com
YouTube: https://www.youtube.com/channel/UCrbS0KD_OE2516ZLut1VYGw
LinkedIn: https://www.linkedin.com/in/mina-elias-52313772/
Instagram: https://www.instagram.com/theminaelias/

TIMESTAMPS:
0:00 - Podcast Intro
1:33 - Introduction of Mina Elias and his background
2:38 - Starting an Amazon advertising agency
3:22 - The value of consulting and charging for time
10:40 - The benefits and challenges of consulting and managing clients
12:38 - “Trivium Tribe SOLVED This”
15:37 - How Mina started Trivium Group
18:10 - The biggest spenders in Amazon advertising
20:32 - Twitch Ads & Ninja’s Mixer Deal
26:02 - UFC fighters getting paid more on Twitch / UFC vs Boxing
29:26 - Mina's background and move to the United States
30:44 - Building a community based on shared cultural background
32:24 - Eddie’s Lebanese online community in the works
35:22 - The wealth gap and economic disparities in the Middle East
40:03 - The importance of connections and support within the Lebanese community
49:04 - Mina's challenges as an immigrant
1:00:36 - When Mina got into MMA
1:02:10 - Hiring and creating a positive work environment
1:07:31 - The challenges of managing a growing agency
1:14:04 - “Amazon is changing so much…”
1:23:19 - Seeking guidance/advice from mentors & industry experts
1:26:13 - The value of paying for expertise and consulting services
1:28:25 - Wrapping up the conversation + Fortune Cookie Advice

FOLLOW 4MEDIA:
YouTube Channel: https://www.youtube.com/channel/UChX4gP8T7zOKCTw4UDRkb6w
Website: https://4media.marketing/
Join Our Team: https://4media.marketing/jobs
Instagram: https://www.instagram.com/4media.marketing/
TikTok: https://www.tiktok.com/@4media.marketing?

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakegreatads
Marketing Course: https://www.brilliantmarketers.com/

ANDREW
Instagram: https://instagram.com/andrew_deitsch
Website: https://andrewdeitsch.com
YouTube: https://www.youtube.com/andrewdeitsch
Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast