17: Pro Soccer Player turned Ecommerce Genius - Nick Shackelford

Nick Shackelford (Founder: Structured Agency, Konstant Kreative, Geek Out) shares his story of being a Soccer Star to being an absolute Ecommerce LEGEND.

If you don’t know Nick Shackelford, and you’re in the DTC Marketing space, you’re simply not paying attention. One of the absolute OG’s in the space, Nick has spoken at the biggest marketing events around the world, and has paved the way for millions of digital marketers around the world to navigate this strange world we’re in.

During this episode he shares why getting cut from LA Galaxy II was the best thing for his career, the ONE ANGLE that helped him sell millions in Fidget Spinners, his philosophy around selling to clients, what Nick is investing in, and his biggest tips for people just starting out in the agency space.

Shack was one of the top people that we wanted as a guest, so having him on the show is a big deal for us. We are so grateful for him, and we hope you enjoy this episode.

FOLLOW NICK SHACKELFORD:
Instagram: https://www.instagram.com/iamnickshackelford/?hl=en
Twitter: https://twitter.com/iamshackelford
Structured: https://www.structured.agency/
Konstant Kreative: https://konstantkreative.com/
GeekOut Events: https://geekoutevents.io/

Linktree: https://linktr.ee/nick_shackelford

TIMESTAMPS:
00:00 - Intro
03:30 - Podcast Start
04:56 - Nick’s College experience
07:34 - Why Nick’s professional soccer career getting cut short
was the best thing
14:24 - How Nick found himself marketing for Pepsi
17:34 - How Nick discovered his talent in marketing
20:14 - How Kids were making millions dropshipping in the early
2010s
25:38 - How Nick made millions with fidget spinners
36:25 - Why Nick believes practicing gratitude is so important
40:49 - How Nick dealt with the Pandemic
47:47 - What Nick and Eddie are Investing in
50:37 - The secret behind the top performing portfolios in the
world
53:23 - Why Bitcoin is so powerful
01:00:26 - How Bitcoin can revolutionize the electrical grid
01:08:14 - Why Nick Shackelford left Common Thread Collective
01:20:02 - Why transparency with your team is so tricky
01:27:46 - Why Eddie is in the game of acquisition
01:30:37 - Why training sales people is so hard
01:42:33 - Why all money is NOT good money
01:54:22 - Why everyone has their own idea of how it’s going at
the top
02:07:49 - Nick’s Advice to anyone starting a business

FOLLOW 4MEDIA:
YouTube Channel: https://www.youtube.com/channel/UChX4gP8T7zOKCTw4UDRkb6w
Website: https://4media.marketing/
Join Our Team: https://4media.marketing/jobs
Instagram: https://www.instagram.com/4media.marketing/
TikTok: https://www.tiktok.com/@4media.marketing?

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakegreatads
Marketing Course: https://www.brilliantmarketers.com/

ANDREW
Instagram: https://instagram.com/andrew_deitsch
Website: https://andrewdeitsch.com
YouTube: https://www.youtube.com/andrewdeitsch
Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast