43% and Rising
29 episodes - English - Latest episode: 6 days ago -43% of CMOs today are women. Which sounds great, until you consider that women currently make up 61% of today’s marketing industry.
In 43% and Rising, you’ll hear from the women who have broken through to reach the top. Let their first-hand insights inspire you to move up in your career and bring our industry closer to equal representation
43% and Rising is brought to you by Earnest – the award-winning agency chasing the humdrum out of B2B marketing in London and New York.
If you have a question, or would like to join us on the pod, you can reach us on Twitter and LinkedIn @earnestagency, or at earnest-agency.com – we’d love to hear from you.
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Episodes
Laura Lane – Backing yourself for success
July 09, 2024 05:00 - 48 minutes - 67.2 MBHow do you leave the ‘big city’ without sacrificing your career? Laura Lane, Head of Marketing, Northern Europe at Hubspot, has recently been promoted into her new role. She talks with us about relocating from London to Ireland, and how leaving the ‘big city’ didn’t mean sacrificing her ambitions. Laura encourages us to celebrate our wins, even if it feels awkward, and reminds us that ‘good enough’ truly is good enough. This is a must-listen for Type A personalities grappling with perfec...
Beatrice Alabaster on The B2B Marketing Podcast
July 02, 2024 05:00 - 40 minutes - 55.1 MBAhead of the launch of our 6th season of 43% and Rising, we thought we'd offer up something a little different this week... Our host, Beatrice Alabaster, had the opportunity to chat with The B2B Marketing Podcast's Kavita Singh about all things women in B2B. Tune in to hear why not enough women are promoted into B2B roles, why imposter syndrome might not be entirely in our heads, and why a more multifaceted CV is an asset for a B2B marketing career. ……………… Thanks to Kavita and the team a...
Isobel Cowell – Perfecting your personal brand
February 20, 2024 05:00 - 47 minutes - 65.7 MBHow do you build a brand around yourself? Isobel Cowell, Personal Branding Expert and Keynote Speaker, promoted herself as a brand to build her impressive LinkedIn following and land a senior leadership role at just 22 years old. She talks with us about how and why to try personal branding, even if you don’t feel interesting enough, and how empathy can be a learned leadership skill.
Valerie Trapunsky – Finding your delegation style
February 13, 2024 05:00 - 43 minutes - 59.9 MBValerie Tranpunsky, Founder and CEO of Chatterboss, and also the author of Delegation Nation, began her career on the agency-side of marketing. She talks with us about why many women feel guilty for offloading work and why finding comfort in delegation is the route to success.
Charlotte Parks-Taylor – Making sustainable choices
February 06, 2024 05:00 - 48 minutes - 67 MBCharlotte Parks-Taylor, Co-owner and Chief Strategy Officer at Cream, started out as a media assistant. She talks with us about the power of a people-centric hiring policy, being selective about the clients she works with, and how sustainable media and creative choices can give employees a greater sense of purpose.
Larissa Vince – Balancing ambition with life
January 30, 2024 05:00 - 45 minutes - 63.1 MBHow do you get everything you want from life and work? Larissa Vince, CEO of TBWA\London, started her career in the hectic world of journalism before finding her feet in advertising. She talks with us about why choosing to work part-time or having children doesn’t mean sacrificing a successful career. Our working lives will naturally have slow moments, and by realising you’ve got plenty of time, you can focus more on the present.
The Strategals – Earnest Holiday Special
December 20, 2023 05:00 - 1 hour - 120 MBHow do women succeed in a working world designed by men? There are more than three wise women in the Earnest strategy department, so for a seasonal treat, we invited our ‘Strategals’ to do what they do best and share their strategy for being women in marketing. Whether it’s overcoming imposter syndrome, asserting yourself at work, or being a successful leader, these gals have got your back.
Juliet Purcell – Finding your niche
August 01, 2023 05:00 - 42 minutes - 38.8 MBHow do you find your marketing niche? Juliet Purcell, an experienced B2B tech marketer, has worked at the top of some of the world’s biggest technology and digital transformation companies. She talked with us about all things B2B marketing – from attracting more diverse talent, to management as a trained skill and breaking the workplace menopause taboo. ................... Find out more about Juliet: https://www.linkedin.com/in/julietpurcell/
Olivia Mae Hanlon – Bridging the digital skills gap
July 25, 2023 05:00 - 52 minutes - 72.6 MBHow do you guide young hires to greatness? Olivia Mae Hanlon, Founder and CEO of Girls in Marketing, had her passion for marketing sucked out of her by a corporate role – it inspired her to launch a community for like-minded young women. She talked with us about the often monotonous and unhelpful nature of marketing training, and why employers should open their minds to younger hires. ....................... Find out more about Olivia: https://www.linkedin.com/in/olivia-mae-hanlon/ Join ...
Raina Roberts – Getting comfortable with discomfort
July 18, 2023 05:00 - 51 minutes - 70.6 MBHow do you become comfortable with discomfort at work? Raina Roberts, Sales Director at StackAdapt, took a windy path through nannying, hospitality and the charity sector to get to sales and advertising. She talked with us about the stresses of getting your first job, getting therapy to overcome imposter syndrome and how important it is to normalise mental health conversations at work. ............................. Learn more about Raina: https://www.linkedin.com/in/raina-roberts-2ba5411...
Clair Heaviside – Creative culture-setting
July 11, 2023 05:00 - 48 minutes - 66.4 MBHow do you create a culture for creativity? Clair Heaviside, Founder of a Manchester-based digital and creative agency, learned how to engage with the toughest of crowds by starting her career in prisons. She talked with us about the post-pandemic shift agencies outside of London, and how to create a culture that lets creativity flourish. Please note: due to some technical issues on our end, the audio quality is a little rough when our host Beatrice speaks. But Clair sounds perfect, and s...
Olivia Day – Overcoming imposter syndrome
July 04, 2023 05:00 - 43 minutes - 60.2 MBHow do you ‘fake it til you make it’? Olivia Day, SEO Lead at Digitaloft, was whacked with imposter syndrome after flying through promotions in her early 20s. She talked to us about rejecting ‘hustle culture’, toxic productivity and the power of adopting a work persona. ......................... Find out more about Olivia: https://www.linkedin.com/in/olivia-day-798447157/ Or check out Digitaloft: https://digitaloft.co.uk
Maria Winn – Strength and self-confidence
June 27, 2023 05:00 - 37 minutes - 51.5 MBHow do you ease off yourself, when you’re a perfectionist at heart? Maria Winn, CMO at Mitie, used her background in engineering to approach marketing as a science as well as an art. She talks with us about overcoming perfectionism, the importance of being commercially minded no matter your role, and how to feel comfortable as a woman in more traditional working environments. ............... You can find Maria on LinkedIn: https://www.linkedin.com/in/maria-winn/
Cindy Gallop – Blowing up the ad industry
June 20, 2023 05:00 - 44 minutes - 61.8 MBHow do you think advertising can embrace the sex lives of its audiences’? Cindy Gallop, Founder and CEO of Make Love Not Porn – the social sex sharing platform on a mission to revolutionise the porn industry, has had an action-packed career in some of the world’s biggest agencies. She talks with us about why advertising should stop being so prudish about sex and, in her words ‘to get the f**k out of a racist, misogynistic industry and start building our own businesses’. ....................
Rebecca Morter – Adapting to opportunity
November 08, 2022 06:00 - 46 minutes - 63.5 MBHow do you know you’re still fulfilling your professional ambitions when life sends you in unexpected directions? Rebecca Morter, Founder and CEO of Lone Design Club, talks about how she was able to pivot her career and business to stay ahead in a market of changing customer attitudes. .............. Find out more about Rebecca and Lone Design Club here: https://lonedesignclub.com/pages/aboutlonedesignclub
Weiwei Xu – Curiosity and collaboration
October 19, 2022 05:00 - 33 minutes - 45.8 MBHow do you find more creative freedom when you have bills to pay? Weiwei Xu, Founder of Sprout and Roller, talks about her experiences making the leap from college to the world of work, taking risks in her career path and finding her feet as a first time founder. ……………. Find out more about Weiwei's business Sprout: https://sprout.fun/ And about Roller, her new project: https://roller.works/weiwei
Claire Ferreira – Bringing your whole self to work
October 11, 2022 05:00 - 45 minutes - 63.1 MBHow do you bring your whole self to work when things at home are hard? Claire Ferreira, Founder of Mums in Marketing, talks about how to overcome a confidence crisis and believe in your own abilities. ……………. Find out more about Mums in Marketing: https://www.mumsinmarketing.net/
Georgina Gilmore – Making workplaces work for you
October 04, 2022 05:00 - 46 minutes - 64.1 MBHow do you make the most of every challenge that comes your way? Georgina Gilmore, Founder of The B2B Marketing Expert, talks about how to stick to your guns, silence the critics and stay confident about what you bring to the table. ……………. Find out more about Georgina's business here: https://theb2bmarketingexpert.com/services
Kristy McCarley – Empathy and entrepreneurship
September 27, 2022 05:00 - 55 minutes - 76 MBHow do you manage the rollercoaster that is running your own business? Kristy McCarley, digital marketing specialist and Founder of Pure Firefly, talks with us about her empathetic approach to marketing, how to keep up with changing digital platforms, and why women entrepreneurs don't ask for funding. ……………. Sign up to Kristy's event, Guess Less and Sell More : https://guesslessandsellmore.registration.mailchimp.com/events/f15b8159-9e83-4c6e-b413-0d109dc8044c And find out more abou...
Lucy White – Doing the work you love
March 29, 2022 02:00 - 35 minutes - 48.5 MBHow do you know when it’s time to take a risk? Lucy White, Commercial Director of Luminary Bakery, talks with us about learning curves, new challenges and choosing work you’re passionate about. ……………. Find out more about Lucy: https://www.linkedin.com/in/lucy-white-38a1a2a0/ Luminary Bakery: https://luminarybakery.com
Zoe Scaman – Success through rebellion
March 22, 2022 02:00 - 34 minutes - 47.2 MBHow do you move forward when your industry drives you mad? Zoe Scaman, founder of Bodacious strategy studio, talks about how she navigated industry misogyny to forge her own professional path. ……………. Find out more about Zoe here: https://twitter.com/zoescaman Here’s her viral essay, ‘Mad Men. Furious Women.’: https://zoescaman.substack.com/p/mad-men-furious-women?utm_source=url And her business, Bodacious: https://bodacious.be
Maya Price – Leading with authenticity
March 15, 2022 02:00 - 31 minutes - 42.9 MBHow do you stand up for yourself and lead with empathy? Maya Price, SAP Marketing Director for UK and Ireland, talks to us about gender, leadership and how to stay true to yourself in a high-pressure environment. ……………. Find out more about Maya here: https://www.linkedin.com/in/mayapriceukandsa/
Laurel Stark – The power of speaking up
March 08, 2022 09:00 - 38 minutes - 52.8 MBHow do you create change where it doesn’t feel welcome? Laurel Stark, Creative Director of The Sims and co-founder of Next Creative Leaders, talks to us about allyship and amplifying underrepresented voices. ……………. Find out more about the Next Creative Leaders competition: https://nextcreativeleaders.oneclub.org And about Laurel herself: https://twitter.com/LaurelLu Here’s the latest on The Sims: https://www.vogue.com/article/stefan-cooke-the-sims https://www.adweek.com/brand-...
S1 Ep3: From B2C to B2B with Isobel Sita-Lumsden
October 11, 2021 09:32 - 22 minutes - 30.8 MBIsobel Sita-Lumsden, Head of B2B Marketing Europe at TikTok, talks to us about tackling early career choice uncertainty, making the move from B2C to B2B, and how to be brave and take on new opportunities.
Isobel Sita-Lumsden – From B2C to B2B
October 11, 2021 09:32 - 22 minutes - 30.8 MBIsobel Sita-Lumsden, Head of B2B Marketing Europe at TikTok, talks to us about tackling early career choice uncertainty, making the move from B2C to B2B, and how to be brave and take on new opportunities.
Stephanie Cunningham – The importance of resilience
October 11, 2021 09:05 - 18 minutes - 25.5 MBWe talk with Stephanie Cunningham, Industry Marketing Manager and Global Business Marketing at Facebook, about how she discovered her career passion through an industry placement, the value of networking, and how she maintained her self-belief in a tough job market.
S1 Ep2: Placements, networking and the importance of resilience with Stephanie Cunningham
October 11, 2021 09:05 - 18 minutes - 25.5 MBWe talk with Stephanie Cunningham, Industry Marketing Manager and Global Business Marketing at Facebook, about how she discovered her career passion through an industry placement, the value of networking, and how she maintained her self-belief in a tough job market.
Jona Doda – Social impact and Fintech
May 10, 2021 15:23 - 14 minutes - 10.3 MBRentProfile’s Head of Marketing Jona Doda joins us to discuss her winning combination of creativity, empathy and entrepreneurship, driving social impact in a fast-paced Fintech environment.
S1 Ep1: Social Impact and Fintech with Jona Doda
May 10, 2021 15:23 - 14 minutes - 10.3 MBRentProfile’s Head of Marketing Jona Doda joins us to discuss her splendid combination of creativity, empathy and entrepreneurship, driving social impact in a fast-paced Fintech environment.