The COVID-19 pandemic provides the ‘burning platform’ for accelerating the data agenda. New data-based tools and technologies make a more personalized approach to health and wellness possible. The world has never needed this more than now. While companies and organizations long recognized the potential of new tools to capture and use data to transform health, they lacked the “burning platform” to fuel this change. The COVID-19 pandemic and the global disruption it caused has demonstrated that organizations can become more resilient, agile and innovative if they shift to digitally enabled business models with data at the core.