Bret Voelkel returns to the show to share his tactical insights on building RideTech from $0 to over $10M, and eventually exiting for over $14M in 2019.

In this episode:

Bret's story on startup challenges and being the "one man show" Lessons in leadership, hiring and retaining employees How he survived economic recessions Undergoing a massive rebranding from Air Ride Technologies to RideTech Marketing strategies and building a spectacle How to set pricing on products to drive profit Being competitive in an ultra-competitive market Lessons from being acquired by Fox for $14M