Why Understanding is the Key to Influence
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English - October 26, 2020 07:00 - 44 minutes - 50.5 MB - ★★★★ - 42 ratingsEntrepreneurship Business business mindfulness career creativity entrepreneurship fulfillment happiness health joy leadership Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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No business exists without a customer; and no customers exist without marketing outreach - So, how is it that two businesses selling the same exact product/service can have vastly different results? Wharton Marketing Professor, Jonah Berger rejoins Moe Abdou to discuss the science of influence and why it starts with deep understanding.