One of the phrases we use internally at 33 Sticks is “Be the Wolf”, which is a reference to the character of Winston Wolfe, played by Harvey Keitel, in Pulp Fiction. When this phase is used, it refers to direct, honest, and genuine client relationships.


This week, Jason, Hila, and Jim talk in detail about what it actually means to “Be the Wolf”. How did that reference originate? How does a client benefit from that approach?


 
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