33 Tangents - Episode #82 - Data Hoarders

We’ve all encountered those clients that are so focused on instrumentation and the data they want to collect, that they lose sight of actually using it.

What is a data hoarder and how do you approach an engagement like this? How do you refocus a client and show them they don’t need to track absolutely everything to get valuable insights? How do you show a client that trying to track everything is not good and even futile?

On this week’s episode, Jim, Bryant, and Jason talk about their experiences with data hoarders and what they’ve done to show that there is no value in collecting data if it’s not going to be used.

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