#29 Olly Hudson - E-Commerce, Team Building & The Future Of Shopping
The Story Club
English - March 13, 2024 15:43 - 46 minutes - 63.7 MB - ★★★★★ - 2 ratingsEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Olly Hudson, the DTC master building DTC brands to 8 and 9 figures.
In this episode, Olly dives deep into digital marketing, sharing his expert insights on the evolution of DTC platforms, the importance of data-driven decisions, and the power of understanding consumer psychology.
'The power of people is still underappreciated. You can't do everything yourself... You need to find people who are better than you at things.'
00:00 - Introduction to Olly Hudson and his journey into D2C
05:34 - The early days of Dropshipping and finding the right product
08:30 - Starting an agency and building base revenue
12:12 - Timing, luck, and COVID's e-commerce boom
17:38 - Building out the team and the importance of culture
20:47 - What you need to make Meta/TikTok ads work today
26:55 - What makes a good offer for your customer
29:54 - Starting a content agency for TikTok
37:03 - Becoming CMO of JAQ Group to build a brand house
41:09 - Finding good products and killing bad ones
48:31 - Trusting the process, having patience and teamwork
Join us as Olly shares his insights on navigating the fast-paced world of e-commerce and digital marketing, mastering platforms, and building out great teams.
The Story Club
Instagram: https://www.instagram.com/thestoryclubpodcast
Youtube: https://www.youtube.com/@iamjonnyrose
LinkedIn: https://www.linkedin.com/in/jonnysrose
Olly Hudson
Website: https://www.foryouadvertising.com
Website: https://www.soarwithus.co
LinkedIn: https://www.linkedin.com/in/olly-hudson
Twitter: https://twitter.com/oliverwhudson