In today’s episode, Susan talks with Norty Cohen, author of “The Participation Game: How the Top 100 Brands Build Loyalty in a Skeptical World,” about brand loyalty and marketing.


Links:

Norty’s website: http://theparticipationgame.com


Norty’s book: http://amzn.to/2na7q5m


http://2Questions.TV

http://susanbaroncini-moe.com

http://businessinbluejeans.com


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Equipment used for this video:

- Zoom.us

- Blue Yeti Microphone

- MacBook Pro


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