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Episode 092 - Building the Relationship Between Brand and Consumer
2Questions.TV
English - February 12, 2018 19:58 - 9 minutes - 22.7 MB - ★★★★★ - 6 ratingsBusiness Health & Fitness executive entrepreneur small business ceo c-suite success leadership entrepreneurship leader family business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In today’s episode, Susan talks with Rina Plapler, a parter at branding agency MBLM and author of Branding Intimacy. Susan and Rina talk about the importance of emotional bonds between the individual and a brand, and how we shouldn’t base our marketing decisions on seeing consumers as rational and thoughtful…because they’re not.
Links:
Rina’s website: http://mblm.com/brandintimacybook/
Rina’s book, Brand Intimacy: A New Paradigm in Marketing: http://amzn.to/2CGrrHr
http://businessinbluejeans.com
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Equipment used for this video:
- Zoom.us
- Blue Yeti Microphone
- MacBook Pro
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