043 - Shana Robinson - Handling Pricing, Positioning Your Business for Growth, and Brand Image

2M Creative Labs Podcast

English - February 05, 2020 13:00 - 53 minutes - 73.8 MB - ★★★★★ - 1 rating
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Previous Episode: 042 - Gina Macri - Learning to Not Be Embarrassed, How to Act Out Emotions, and Strength in Your Quirks

Next Episode: 044 - Darryl Palapuz, Vince Blais, Juan Manuel - Storytelling Through Video, Transitioning from Photo to Video, and the Death of Photography

On this episode, we talk to Shana Robinson, image consultant, branding expert, and CEO of the Branding Boutique. This episode is full of practical advice and insights for creatives who want to run a successful business. We talk about handling pricing for your brand and services, dealing with clients that argue your value, and how to scale and position your business for growth. Hands down the best episode we've had by far. Enjoy the episode and if you find something valuable, let us know what words really spoke to you!

Shownotes:

00:51 - Who is Shana Robinson

01:04 - How did Shana Robinson get started with the Branding Boutique

03:41 - Shana's Vision as a Creative Director

05:40 - How Shana approaches building someone's brand

08:18 - Advice on How to Deal with Clients that DONT VALUE YOU

09:32 - Strategy First and The Futur

10:44 - The Personality Test for Client and Branding Work

12:50 - Getting Comfortable with the Business Part of Creative Business

15:22 - Showing Up as the Expert In Your Craft

17:41 - Serena's Challenges as a Creative

20:16 - Price is NOT a Discussion

22:59 - Getting Comfortable with Pricing Creative Work

25:45 - Turning Away Work and Saying No to Clients

28:21 - Another Way to Work with Low Budget Clients Wisely

31:35 - The ONLY TIME to not be paid for something

32:35 - How does Shana Acquire More Experience?

35:30 - Marty Neumeier - The Brand Gap: "Living brands are not stylistic veneer but a pattern of behaviour that grows out of character

36:36 - Dealing with Branding Discrepancies with a Company and the Owner

42:39 - The Three T's to Running a Successful Business

45:30 - What to do with things you suck at

46:19 - Shana's BIGGEST Piece of Advice for People Who are Starting

47:26 - Your Brand Experience

52:03 - How to Support Shana Robinson and The Branding Boutique

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