21 For 21 - 21 Lessons about Sport and the Media in the 21st Century
35 episodes - English - Latest episode: almost 2 years ago -Sports Marketer Stuart Levy and Journalist & Content Creator Jamie Coles talk about the latest news in Sport Media, Broadcast and what we can learn from it!
WATCH the show on YouTube!
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: [email protected]
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Episodes
What to watch out for in the Euros? Emma Byrne tells all!
July 06, 2022 12:33 - 29 minutesThe Women's European Football Championship kicks off TODAY! Former Ireland international and Arsenal goalkeeper Emma Byrne comes on the podcast to talk about all the excitement around Women's Football, the 2022 Euros and how the sport has changed since her time as a player, as well as the latest news and what Alexia Putella's injury means for Spain and the competition! Follow Emma: https://twitter.com/emmsb30 Follow Jamie: https://twitter.com/JamietheColes Follow Stuart: https://twitter.com/s...
S2 E2: Biggest Euro ever? A look at the sponsorship potential of women's sport ahead of Euro 2022!
July 05, 2022 08:36 - 38 minutesWith the Women's European Football Championship about to get underway, women's sponsorship expert Rebecca Sowden joins to share her thoughts on the best practices in women's sport sponsorship, her predictions for the tournament - and a cool story about Megan Rapinoe drinking Budweiser! Check out more about Rebecca here https://www.teamheroine.com/ Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: [email protected] LEAVE A ...
Do you love Drive to Survive? What else can you watch - now and in the future?
June 11, 2022 13:25 - 32 minutesThe podcast returns by reviewing a topic from season one - fly-on-the-wall documentaries! How did MotoGP's effort perform, what are the reasons behind it - and what innovations might we see to the format going forward? Learn more about your ad choices. Visit podcastchoices.com/adchoices
91,553: Arianna tells us why Women’s football is now more popular and sustainable than ever before!
April 09, 2022 10:00 - 36 minutesWith the world record attendance for a Women's football match smashed for the recent Barcelona vs Real Madrid Champions League game, former Italy, PSG and more goalkeeper Arianna Criscione joins to talk about her playing career, and how she transitioned to her current role off the pitch with N3XT Sports. Arianna tells the pod all about her fascinating experiences - including her very unique souvenir from the previous holder of the record Women's football crowd! Learn more about your ad choice...
Lesson #21: Why does my club have a Community Trust, what do they do and why are they important?
March 12, 2022 11:00 - 47 minutesThe podcast reaches that milestone 21st lesson with the help of Jamie's old school friend Matt Smith. Now working as Head of Marketing & Communications at the Nottingham Forest Community Trust, Matt explains his career so far, what his current day job involves and why a Community Trust is so important in today's world (and if there are any rivalries between the Trusts of clubs!) Learn more about your ad choices. Visit podcastchoices.com/adchoices
Lesson #20: How the world's youngest football club owners scored with TikTok!
March 05, 2022 11:00 - 48 minutesTom Bradbury joins to chat about how he and his friends became co-owners of Walton & Hersham aged just 19 - making Stuart very jealous in the process! The enterprising bunch of students have since turned this opportunity of running their local team into more than just a hobby, with over 500k followers on TikTok putting them into the top flight on the platform! What content works best for them - and what are the plans for the future? Follow @waltonhershamfc on TikTok, Twitter, Instagram and F...
Lesson #19: Radical Football - 11 inspiring stories for sport to change the world - for the better!
February 26, 2022 11:00 - 50 minutesSteve Fleming joins Jamie and Stuart to talk about his new book Radical Football - becoming not just the first author, but the first charity founder and first football club CEO to join the podcast! After a crazy football based charity challenge in Malawi, Steve and his brother saw the potential in the power of football and moved to Lesotho to put their thoughts into action! From attracting the attention of Fabio Capello to changing the lives of countless youths in the country, Steve tells us ...
BONUS Episode: What advice does Jamie have for language and journalism students?
February 24, 2022 22:18 - 1 hourLate last year, Jamie gave a talk to language, translation and journalism students. How can the #21for21 lessons we have been talking about help practically? Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: [email protected] LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit podcastchoices.com/adchoices
Lesson #18: Cricket, Football, Kabaddi? How sports in India engage fans in the social media age!
February 12, 2022 11:00 - 47 minutesMithil Jaysen is living his dream! After travelling halfway around the world to study in Newcastle - the "Geordie Nation" - Mithil returned home to work for JSW Group, the conglomerate who own Cricket's Delhi Capitals, Football's Bengaluru FC and the Pro Kabaddi League team Haryana Steelers! What does his job involve, and what is the future for the sports marketing industry in India? Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show:...
Lesson #17: Buy your gran a VR headset + make pro gamers media-savvy: Lowell explains the metaverse!
February 05, 2022 11:00 - 54 minutesEsports and Metaverse consultant Lowell Stevens shares some fascinating tales from his time working in the industry. Beginning his life in Asia teaching English, he quickly found himself working in the esports sector and coached esports players on how to handle themselves in the media. He quickly became an expert in the gaming world and has since moved into setting up his own consultancy firm on the growth industry that is the metaverse! What actually is it and why should it be of intere...
Lesson #16: From a hometown Games to working in Sports Marketing - Megan's Olympic Journey!
January 29, 2022 11:00 - 43 minutesAhead of the upcoming 2022 Winter Olympic Games, IRIS Sales Manager Megan Tandy joins the pod to chat about her experiences as a 3-time Olympian! From the highs of an Olympics in her home of British Columbia, to the challenges of being a self-funded athlete training abroad, Megan shares her inspirational story - and gets us all in the mood for Beijing! Follow IRIS - https://www.linkedin.com/company/iris-sport/ www.iris.sport Follow Stuart: https://twitter.com/stuart_levy Follow Jamie...
Lesson #15: Tips, tricks and tales from working in Sports Marketing!
January 22, 2022 11:00 - 53 minutesThe 21 For 21 Podcast returns, with Stuart being this week's guest! He tells Jamie about his recent networking trip amongst top cycling teams in Spain - how did he get there (professionally - physically he took a plane) and what skills are needed? Featuring Carlton Town FC, the Rugby World Cup and a story Stuart has been keeping from Jamie throughout the podcasts so far! Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: 21for21...
BONUS Lesson: MotoGP NFTs sold out instantly! Why were they sold - and why were they so popular!?
January 15, 2022 11:00 - 18 minutesIn our 3rd Bonus Lesson on NFTs and all things crypto, Fran Wyld from MotoGP tells Jamie about the success of her company's NFT range. Why did MotoGP decide to get involved in the first place, and then why did they all sell out so quickly? Listen to the full episode here: https://anchor.fm/21-for-21/episodes/Lesson-5-NFTs-and-Fan-Tokens---why-should-I-get-involved--PART-2---feat--MotoGP-e18gi8l Follow Stuart: @Stuart_Levy Follow Jamie: @JamieTheColes Email the show: 21for21sportmedia@gmai...
BONUS Lesson: Does a sports commentator spend their time watching sports documentaries?
January 08, 2022 11:00 - 17 minutesSky Golf commentator Richard Kaufman joined us back in episode 3. Hear the full interview with Richard as he tells Jamie what he really thinks about the recent spate of fly-on-the-wall sporting documentaries, why they are popular (with fans and the networks that produce them) and if he actually watches them himself! Listen to the full episode here: https://anchor.fm/21-for-21/episodes/Lesson-3-How-can-MotoGP--the-PGA-Tour-and-Ryan-Reynolds-replicate-the-success-of-Drive-to-Survive-e17s8vk ...
BONUS Lesson: What is NiceHash? What is crypto mining, and how does it work in sport?
December 27, 2021 09:00 - 33 minutesJoe Downie from NiceHash joins the podcast to explain exactly what crypto mining is, and how this links to Fan Tokens - popular amongst many of Europe's top football clubs! Check out the full special episode on NFTs and Crypto here: https://youtu.be/0fnCoNSNYSs Follow NiceHash: https://twitter.com/NiceHashMining www.nicehash.com Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: [email protected] LEAVE A VOICE MESS...
BONUS Lesson: What is FANZONE? How can NFTs be accessible for everyday fans!
December 23, 2021 09:00 - 37 minutesPhilipp Harrold from FANZONE joins the podcast in this exclusive full-length interview. He tells us how you can get started with your first NFT wallet and trading pack - even if (like him) you have no idea about blockchain and crypto! Listen to the full NFT special episode here: https://youtu.be/0fnCoNSNYSs Follow FanZone: https://twitter.com/fanzone_io https://www.fanzone.io/ Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the sh...
Fan Media Part 2: How a love for your club, and telling stories, can lead to a career!
December 18, 2021 11:00 - 42 minutes - 78.6 MBWorking in Sport Media can lead to an irregular working schedule - which is why Jamie is missing this week! Stuart uses the time to speak with fellow die-hard Nottingham Forest fan Max Hayes, who is right at the beginning of his career in the industry. Max tells us how his career has gone from interviewing fans after Forest games as a kid, to interviewing Steve Bruce, schmoozing with Colin Murray, recording TV shows for CBBC and more! Follow Max: https://twitter.com/MaxdHayes Foll...
Lesson #14: Fan Media Part 2: How a love for your club, and telling stories, can lead to a career!
December 18, 2021 11:00 - 44 minutesWorking in Sport Media can lead to an irregular working schedule - which is why Jamie is missing this week! Stuart uses the time to speak with fellow die-hard Nottingham Forest fan Max Hayes, who is right at the beginning of his career in the industry. Max tells us how his career has gone from interviewing fans after Forest games as a kid, to interviewing Steve Bruce, schmoozing with Colin Murray, recording TV shows for CBBC and more! Follow Max: https://twitter.com/MaxdHayes Follo...
BONUS Lesson: Jamie works in the media, Stuart in marketing - the legendary Chris Hull does both!
December 11, 2021 11:00 - 26 minutesWe go all the way back to Lesson 3 to bring you the full interview with Chris Hull. The vastly experienced Chris gives Jamie some fascinating insight into his career in the business - as well as giving his take on why sport docuseries such as Sunderland Til I Die and Drive to Survive are so popular! Check out the full episode featuring Chris and Richard Kaufmann here - https://youtu.be/7GtzhD-Odww Follow Chris: @mrchrishull Follow Stuart: @Stuart_Levy Follow Jamie: @JamieTheColes Email ...
Interviewing Anderson Silva and getting tours of UFC gyms – all from Zoom! Tom Ward tells us how!
December 04, 2021 11:00 - 57 minutes - 104 MBJournalist Tom Ward graduated from university without a plan. After bouncing through a few jobs that didn't suit him, he decided to follow his passion for Boxing and MMA and get a job in a sport that he loves! Now a Senior Writer for GiveMeSport, Tom shares some superb insights on how he got the job, the challenges of the pandemic, his brilliant networking skills and what he feels is necessary to work in combat sport journalism. The episode features plenty of name drops from the bigge...
Lesson #13: Interviewing Anderson Silva and getting tours of UFC gyms – all from Zoom! Tom Ward tells us how!
December 04, 2021 11:00 - 59 minutesJournalist Tom Ward graduated from university without a plan. After bouncing through a few jobs that didn't suit him, he decided to follow his passion for Boxing and MMA and get a job in a sport that he loves! Now a Senior Writer for GiveMeSport, Tom shares some superb insights on how he got the job, the challenges of the pandemic, his brilliant networking skills and what he feels is necessary to work in combat sport journalism. The episode features plenty of name drops from the bigges...
Lesson #12: So you want to work in Sport Media? (part 3) - how to score with your language skills!
November 27, 2021 11:00 - 51 minutesTranslator and interpreter Ronan Malt has turned his passion for football and talent for languages into a career! He might be most recognisable for having worked in press conferences for West Bromwich Albion during Pepe Mel's time in charge, but he works for a wide variety of clients. He joins this week to tell all about his career, and the different skills required for working for both traditional clubs and news outlets, as well as how the job is changing in the 21st century! Follow Stuar...
Lesson #11: The potential of Fan Media? How YOU can go from tweeting to working for YOUR club!
November 20, 2021 11:00 - 52 minutesJournalist Omar Hawwash became known amongst fans of FC Barcelona on Twitter as a trusted source of information, news and updates - right from the heart of Camp Nou! Using his experience, he has turned this into one of the leading independent fan websites for the club - and has even been officially hired by the club for their Twitch streams! Omar joined Jamie and Stuart to discuss how he has turned his passion into a career! Follow Omar: https://twitter.com/OmarHawwashBG Follow Bla...
Lesson #10: Who watched the Olympics - and how? The importance of this data for sports organisations
November 13, 2021 11:00 - 53 minutesAs the 21 Podcast challenge reaches double figures, IRIS Sport's CEO and co-founder Peter Weber joins to talk about the new report discussing the findings of who was watching the Tokyo Olympics, and how. How has this changed since Rio 2016, and what further changes do we anticipate for Paris 2024? Connect with Peter - https://www.linkedin.com/in/peter-weber-a621882/ Follow IRIS - https://www.linkedin.com/company/iris-sport/ www.iris.sport Follow Stuart: https://twitter.com/stuart_lev...
Lesson #9: How the Class of 92 are using uni to drive Fan Engagement - and why your club should too!
November 06, 2021 11:00 - 42 minutesDr. Alex Fenton from Salford University joins to chat about his research in the fields of Digital, Business and Sport - what are the benefits of sports clubs benefitting from these huge pools of knowledge and talent? http://alexfenton.co.uk/ http://fanfit.co.uk/ Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: [email protected] LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voic...
Lesson #8: So you want to work in Sport Media? (part 2) - even if you have no experience in sport!
October 30, 2021 10:00 - 55 minutesJoining the pod this week is Tom Carter, who has worked in Social Media at some of Europe's top clubs. He gives Jamie and Stuart some great insights into his unusual route into the industry, as well as explaining how these clubs use localisation to appeal to their fans in different markets. Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: [email protected] LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- ...
Lesson #7: The "curse" of episode seven, and tips on how YOU can create a great podcast!
October 23, 2021 10:00 - 54 minutesJamie and Stuart have reached the milestone of seven podcast episodes - the number at which most new shows enter "podfade" and remain dormant. How can they avoid this? Matt Dunn from MotoGP joins to share his tips on how to create, promote and most importantly enjoy making podcasts! Follow Matt Dunn: https://twitter.com/_MattDunn Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: [email protected] LEAVE A VOICE MESSAGE: h...
Lesson #6: So you want to work in Sport Media? (part 1)
October 16, 2021 10:00 - 41 minutesEnjoying the podcast so far? Want to know more about your hosts and their work? In the first of our "So you want to work in Sport Media" series, Jamie opens up about some of his experiences in the industry and gives some insights into how it's changed and developed in the last 10 years - as well as advice on how you can get involved too! --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit podcastchoices.com/adchoices
Lesson #5: NFTs and Fan Tokens - why should I get involved? PART 2 - feat. MotoGP
October 09, 2021 10:00 - 48 minutesOur experts Joe Downie and Philipp Harrold continue their fascinating lesson on blockchain technology, with Fran Wyld from MotoGP also joining Jamie and Stuart to explain, from the perspective of a Rights Holder, how embracing the technology early has benefitted her sport. Follow NiceHash: https://twitter.com/NiceHashMining https://www.nicehash.com Follow FanZone: https://twitter.com/fanzone_io https://www.fanzone.io/ Follow Fran Wyld: https://twitter.com/fran_corchamps Follow Stuart...
Lesson #4: NFTs and Fan Tokens - what are they and why should sports fans care? PART 1
October 02, 2021 10:00 - 39 minutesLionel Messi was paid partially in PSG Fan Tokens in his recent transfer - but what does that actually mean, and how can the everyday fan get involved? Jamie and Stuart enlist the help of experts Joe Downie and Philipp Harrold for the first part of this special episode looking at how crypto currencies and NFTs on the blockchain work, and how they are finding themselves increasingly embedded in sport. Follow NiceHash: https://twitter.com/NiceHashMining www.nicehash.com Follow FanZone: https:...
Lesson #3: How can MotoGP, the PGA Tour and Ryan Reynolds replicate the success of Drive to Survive?
September 25, 2021 12:00 - 47 minutesGuests Richard Kaufmann and Chris Hull join to give their thoughts on the increasingly popular sporting documentary format - what makes a successful documentary, who are they made for, and which sporting properties should get the full series treatment next? Follow Stuart: @Stuart_Levy Follow Jamie: @JamieTheColes Email the show: [email protected] --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit podcastchoices.com/adchoices
BONUS Lesson: Amy von Arend on the current state of Women's Football
September 17, 2021 09:00 - 18 minutesAmy is a football commentator and Sports TV Producer. She spoke on Episode 2 about the importance of Women's Football finding new audiences thanks to streaming platforms such as Twitch, TikTok and YouTube. Hear the full interview, where she also talks about the differences between Women's Football in England and Spain, and what players really mean when they say that they want the same conditions as the men. Follow Stuart: @Stuart_Levy Follow Jamie: @JamieTheColes Email the show: 21for21...
Lesson #2: Why Burnley Women are better on TikTok & how to watch the UEFA Champions League for free!
September 11, 2021 10:00 - 48 minutesIn this second episode of 21 For 21, Jamie and Stuart talk about how Women's Football is reaching new audiences thanks to streaming platforms and bold deals, and they're joined by Women's Football commentator Amy von Arend who explains just what it means for the sport Follow Stuart: @Stuart_Levy Follow Jamie: @JamieTheColes Email the show: [email protected] --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit podcastchoices....
Lesson #1: Why did Piqué broadcast the Messi PSG transfer on Twitch?
September 04, 2021 11:02 - 36 minutesIn this first episode of 21 For 21, Jamie and Stuart talk about how Ibai Llanos (who? Listen to find out...) and Gerard Piqué (you definitely know him, right?) are taking on traditional broadcast media with Twitch, and what this means for Sports journalists and TV producers. Follow Stuart: @Stuart_Levy Follow Jamie: @JamieTheColes Email the show: [email protected] --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit podcastc...
21 For 21 - 21 Lessons about Sport and the Media in the 21st Century (Trailer)
September 03, 2021 11:02 - 2 minutes--- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit podcastchoices.com/adchoices